Partnership enables brands that use inkjet to
forensically tag products and packaging, test throughout the supply
chain, and track globally to certify product claims, and prevent
diversion and counterfeits
Applied DNA Sciences, Inc. (“Applied DNA,” “the company,”
NASDAQ: APDN), has entered into a strategic partnership with
Videojet Technologies (Videojet). Applied DNA and Videojet have
collaborated in the design of co-branded Applied DNA SigNature®
molecular-tagged Videojet inks, and a co-branded printer that
electronically restricts the use of ink cartridges to only those
that contain SigNature DNA inks. The relationship brings the
potential to empower the tagging of countless commercial items, all
of which are candidates for a CertainT™ licensing agreement,
enabling traceability along the entire supply chain. These
solutions will be jointly introduced this week at Pack Expo 2017 in
Las Vegas, NV.
Integrating the technologies from both companies creates a
world-class solution that will be offered to the many industries in
which both companies are already engaged. Videojet’s
325,000-install base of printers, which code and mark well over ten
billion products each day, is a testament to the power of
continuous inkjet printing (CIJ) technology. The initial offering
utilizes Videojet’s newly released 1860 printer, which will be
co-branded with Applied DNA, along with co-branded Videojet inks
that will incorporate Applied DNA's unique SigNature molecular tag
into each individual ink cartridge. The SigNature-enabled inks will
be brand-specific, enabling each brand to tag, test and track their
products from source to shelf under a CertainT platform. Gaining
this additional traceability, transparency, and ultimately trust
between value chain partners will allow brands to offer a new level
of certainty to their customers that the products they are buying
are authentic.
The initial rollout of co-branded SigNature molecular tagged
inks includes an aerospace-approved ink. This durable black ink was
chosen to qualify first, due to its specific application and use in
US military and aerospace industry for unique identifier (UID) tags
for an array of critical components spanning several Federal Supply
Groups (FSGs). Initial qualification testing, confirming that the
molecular tagged ink does not impact printer uptime or operation,
was performed under Applied DNA’s first Rapid Innovation Fund (RIF)
contract awarded by the Office of the Secretary of Defense. In
addition to critical FSG items, this ink is most commonly used as a
date/lot code marking solution for food, tobacco, coffee, baby,
health and personal care.
“We are very excited to team with Videojet to bring this
combined solution to market and offer a broad range of companies a
definitive method to support their brand protection strategies.
This is a significant opportunity to increase the universe of
SigNature-tagged items, increase our market share, and broadly
secure the supply chains of complex commercial ecosystems through
the use of our CertainT platform,” stated Dr. James Hayward,
President and CEO of Applied DNA.
“Applied DNA’s SigNature molecular tags and CertainT platform
complements Videojet’s marking and coding solutions, allowing us to
offer a new secure ink option, adding to our robust portfolio of
brand protection and industrial track and trace offerings that are
used across many commercial industries,” said Fred Susi, Videojet
VP of Business and Product Planning.
About Videojet Technologies
Videojet Technologies is a world-leader in the product
identification market, providing in-line printing, coding, and
marking products, application specific fluids, and product life
cycle services. Our goal is to partner with our customers in the
consumer packaged goods, pharmaceutical, and industrial goods
industries to improve their productivity, to help protect and grow
their brands, and to stay ahead of industry trends and regulations.
With our customer application experts and technology leadership in
continuous inkjet (CIJ), thermal inkjet (TIJ), laser marking,
thermal transfer overprinting (TTO), case coding and labeling, and
wide array printing, Videojet has more than 345,000 printers
installed worldwide. Our customers rely on Videojet products to
print on over ten billion products daily. Customer sales,
application, service, and training support is provided by direct
operations with over 4,000 team members in 26 countries worldwide.
In addition, the Videojet distribution network includes more than
400 distributors and OEMs, serving 135 countries.
About Applied DNA Sciences
Applied DNA is a provider of molecular technologies that enable
supply chain security, anti-counterfeiting and anti-theft
technology, product genotyping and DNA mass production for
diagnostics and therapeutics.
We make life real and safe by providing innovative,
molecular-based technology solutions and services that can help
protect products, brands, entire supply chains, and intellectual
property of companies, governments and consumers from theft,
counterfeiting, fraud and diversion. The proprietary DNA-based
“CertainT™” platform can be used to identify, tag, test, and track
products, to help assure authenticity, origin, traceability,
sustainability and quality of products.
SigNature® DNA describes the core technology ingredient that is
at the heart of a family of uncopiable, security and authentication
solutions such as SigNature® T and fiberTyping®, targeted toward
textiles and apparel, BackTrac™ and DNAnet®, for anti-theft and
loss prevention, and digitalDNA®, providing powerful
track-and-trace. All provide a forensic chain of evidence, and can
be used to prosecute perpetrators. Applied DNA Sciences is also
engaged in the large-scale production of specific DNA sequences
using the polymerase chain reaction.
Visit adnas.com for more information. Follow us on Twitter and
LinkedIn. Join our mailing list.
The Company’s common stock is listed on NASDAQ under the symbol
APDN, and its warrants are listed under the symbol APDNW.
Forward Looking Statements
The statements made by APDN in this press release may be
"forward-looking" in nature within the meaning of the Private
Securities Litigation Act of 1995. Forward-looking statements
describe APDN's future plans, projections, strategies and
expectations, and are based on assumptions and involve a number of
risks and uncertainties, many of which are beyond the control of
APDN. Actual results could differ materially from those projected
due to our short operating history, limited financial resources,
limited market acceptance, market competition and various other
factors detailed from time to time in APDN's SEC reports and
filings, including our Annual Report on Form 10-K filed on December
6, 2016, and our subsequent quarterly reports on Form 10-Q filed on
February 9, 2017, May 11, 2017 and August 10, 2017, which are
available at www.sec.gov. APDN, undertakes no obligation to update
publicly any forward-looking statements to reflect new information,
events or circumstances after the date hereof to reflect the
occurrence of unanticipated events, unless otherwise required by
law.
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version on businesswire.com: http://www.businesswire.com/news/home/20170926005240/en/
Investor:LHA Investor RelationsSanjay M. Hurry,
212-838-3777shurry@lhai.comorMedia:Dian Griesel Int’lSusan
Forman, 212-825-3210sforman@dgicomm.comorProgram
Contact:Janice Meraglia,
631-240-8821janice.meraglia@adnas.comweb:
www.adnas.comtwitter: @APDN
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