Additional Proxy Soliciting Materials (definitive) (defa14a)
September 20 2017 - 5:11PM
Edgar (US Regulatory)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
(Rule 14a-101)
INFORMATION REQUIRED IN PROXY STATEMENT
SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934
Filed by the Registrant
☒ Filed by a party other than the Registrant ☐
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Preliminary Proxy Statement
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Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
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Definitive Proxy Statement
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Definitive Additional Materials
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Soliciting material pursuant to §240.14a-12
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Bob Evans
Farms, Inc.
(Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
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No fee required
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Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
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Title of each class of securities to which transaction applies:
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Aggregate number of securities to which transaction applies:
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Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing
fee is calculated and state how it was determined):
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Proposed maximum aggregate value of transaction:
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Total fee paid:
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Fee paid previously with preliminary materials.
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Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement
number, or the form or schedule and the date of its filing.
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Date Filed:
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The following is a transcription of excerpts of a television interview of Michael Townsley, President and Chief
Executive Officer of Bob Evans Farms, Inc. (Bob Evans), by Michelle Caruso-Cabrera, Melissa Lee, Tyler Mathisen and Brian Sullivan for CNBCs Power Lunch on September 19, 2017. A video of that interview is posted on
CNBCs website,
https://www.cnbc.com/
, and the transcription became available to Bob Evans on September 20, 2017:
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[M. Townsley]:
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It is good to be with you, Brian. Well we were pleased to announce that the acquisition [by Post of Bob Evans] this morning. It is a great opportunity for our shareholders to really get the value out of the stock going forward. You
know if you look at what attracted Post to Bob Evans, it was really our refrigerated side dish businessour refrigerated side dish business that weve been in now for 20 years has been growing double digits for the last 20 years. Since
2012, we have been growing of 14% kegger. Our market position in our refrigerated side dish business we have about a 50% market share, and growing at a rate that far exceeds our competitors. The neat part about our products are, that if we can get
someone to try it, two out of three people will come back and buy them again. The category is very lightly penetrated so there is huge upside to our product line.
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[CNBC]:
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So Mike, under the deal, you will be in charge of the refrigerated retail business and this other guy, Jim Dwyer, will continue in his role on the commercial side of the business. On the retail side of the business though, it seems
to be a tough environment on packaged foods in general, is this deal sort of a way for investors to really, you mentioned, realizing the full value of the stock. Do you feel like in this sort of environment where packaged foods arent
appreciated, its really being undervalued?
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[M. Townsley]:
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Well, I think what you are seeing is what attracted Post to Bob Evans is the performance that we have seen on the exterior of the perimeter of the grocery store. Today its been well documented that the shopper behavior has
migrated to where the shoppers are shopping more around the perimeter of the store, more perishable and fresher type items versus the middle of the grocery store. Thats what made it attractive to Post of Bob Evans.
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The following news article was published online at 5:34 pm Eastern time on September 19, 2017 by the
Wall
Street Journal
, containing quotations from Michael Townsley, the President and Chief Executive Officer of Bob Evans, and Mark E. Hood, the Chief Financial Officer of Bob Evans:
BUSINESS Post Holdings to Buy Bob Evans Packaged Food Business for $1.5 Billion Bob Evans split packaged-food businesses from its chain
of family dining restaurants earlier this year Bob Evans Farms as part of a series of purchases aimed at jump-starting growth in the packaged-foods sector PHOTO: MARK DUNCAN/ASSOCIATED PRESS By Annie Gasparro and Joann S. Lublin Updated Sept.19,
2017 5:34 p.m .ET Post Holdings Inc. POST 1.15% said it plans to buy breakfast-sausage maker Bob Evans Farms Inc., BOBE -o.o5% the latest in a series of acquisitions by the cereal maker aimed at getting shelf space in faster growing areas of
the grocery store. Post, which makes Honey Bunches Of Oats and Fruity Pebbles cereals, said it would combine the newly acquired business with Michael Foods, a company it bought three years ago that produces Simply Potatoes, Crystal Farms cheeses and
liquid egg whites. The deal, which is valued at Sl.5 billion and marks a 6% premium of Bob Evans closing stock price Monday, didnt receive unanimous approval from Bob Evans board of directors, the company confirmed. Bob Evans
declined to comment on the specifics of the boardroom discussions, but it is unusual for a board member to vote against a sale of the company. Chief Financial Officer Mark Hood said the directors researched the deal extensively to ensure it would
provide the best value to shareholders, and the majority rules. Bob Evans would have to pay Post a $50 million termination fee if it doesnt go through with the deal, according to a regulatory filing on Tuesday. The company
would have to consider any unsolicited offers, however, Mr. Hood said. Earlier this year, Bob Evans split its grocery businesses from
its struggling restaurant chain following years of pressure from activist investor Thomas Sandell. The packaged foods business remained publicly traded and retained the Bob Evans name. As of the most recent regulatory filings in June, Mr. Sandell
and his firm Sandell Asset Management Corp. didnt have a stake in Bob Evans. Shares of Bob Evans, up 92% over the past 12 months, rose 7% in Tuesday afternoon trading to $77.70. Post and other packaged-food companies have struggled with
shifting consumer tastes toward fresher, healthier foods. In response, these often century-old companies are trying to get their products out of the canned and boxed food aisles where shoppers go less frequently and into the fresh and refrigerated
areas in the grocery store. Some, such as Campbell Soup Co., have also sought to do that through acquisitions. It bought Bolthouse Farms carrots a few years ago. Post, which Jogged $5 billion in revenue last year, is taking a similar approach. Bob
Evans increases our exposure to the attractive, high-growth [fresh, refrigerated section] of the store, which is on trend, Posts CEO Rob Vitale said on an investor call Tuesday. Since 2014, Post has made more than 10 acquisitions,
including the iconic U.K. breakfast brand Weetabix, which it bought earlier this year. Some analysts have wondered if this signals that Post will look to buy more similar, refrigerated food brands. Were going to get this one digested,
and then develop more thoughts around what comes next, Mr. Vitale said. Bob Evans Chief Executive Mike Townsley said his brands will benefit from Posts scale, and the combined company will have a stronger relationship with
retailers by being in areas of the store that are driving sales growth. The consumer is going around the perimeter, and only going down the center aisles for something specific. She isnt shopping aisle to aisle like she used to, he
said in an interview. The deal, which offers $77 a share, is expected to close within the first three months of 2018. - Ezequiel Minaya contributed to this article. Write to Annie Gasparro at annie.gasparro@wsj.com and Joann S. Lublin at
joann.Jublin@wsj.com Corrections & Amplifications Post Holdings Inc. agreed to buy Bob Evans Farms Inc. for $77 a share. An earlier version of this article incorrectly said $77.40. (Sept. 19, 2017)
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