AKRON, Ohio, Sept. 19, 2017 /PRNewswire/ -- The Goodyear
Tire & Rubber Company (NASDAQ: GT), in collaboration with the
Weatherhead School of Management at Case
Western Reserve University, in Cleveland, Ohio, is once again sponsoring a
business design and innovation competition to uncover future
mobility solutions in an emerging world of shared vehicle
usage.
In its second year, the Goodyear Innovation Challenge
invites teams of four to five business school graduate students to
submit a business case by October 16
in response to the challenge, for the chance to compete in a
two-day hackathon at the university's Larry
Sears and Sally Zlotnick
Sears think[box], a world-class center for innovation and
entrepreneurship.
In the coming age of shared vehicles, experts believe individual
consumer vehicle use will grow from the current 6 percent to 60
percent. It is expected that cars used for shared mobility purposes
will lead to more miles and shorter lifespans for vehicles, and the
increased rate of usage will amplify demand for high-technology
advances.
"Goodyear is very active in developing innovations that match
the pace of technical change in the transportation industry," said
Christopher Helsel, Goodyear vice
president and chief technology officer. "Building on last year's
success, this competition challenges some of the best young minds
to mirror that kind of future-state thinking."
Five team proposals will be selected to participate in the
November 16-17 hackathon in
Cleveland, where students will be
asked to design a service by validating user needs, brainstorming
concepts, prototyping the best fit, and developing "back of the
envelope" business model calculations.
"We are delighted to work with Goodyear again this year to host
the Goodyear Innovation Challenge. At the Weatherhead
School, we emphasize the importance of understanding social
implications of disruptive technology in all sectors of the
economy," said Case Western Reserve
University design and innovation Professor Youngjin Yoo. "The sharing economy is a perfect
example of such combinations where digital technology innovation
can potentially disrupt the existing industry, while advancing
sustainability through shared consumption of resources. Thinking
about the future of tires when more people share their cars,
together with the rapid development of digital technologies, such
as Blockchain and big data, is a great way to inspire our
students."
A jury of Goodyear leaders and Weatherhead professors will
select the first-, second- and third-place winners for awards of
$5,000, $3,000 and $2,000,
respectively.
For more information, including rules and how to submit a team
proposal, visit https://design.case.edu/.
About Goodyear
Goodyear is one of the world's largest tire companies. It
employs about 65,000 people and manufactures its products in 47
facilities in 21 countries around the world. Its two Innovation
Centers in Akron, Ohio and
Colmar-Berg, Luxembourg strive to
develop state-of-the-art products and services that set the
technology and performance standard for the industry. For more
information about Goodyear and its products, go to
www.goodyear.com/corporate.
About Case Western Reserve
University
Case Western Reserve University is
one of the country's leading private research institutions. Located
in Cleveland, it offers a unique
combination of forward-thinking educational opportunities in an
inspiring cultural setting; leading-edge faculty engage in teaching
and research in a collaborative, hands-on environment; and
nationally recognized programs that include arts and sciences,
dental medicine, engineering, law, management, medicine, nursing
and social work. About 5,100 undergraduate and 6,200 graduate
students comprise the student body. Visit case.edu to see how
Case Western Reserve thinks beyond the
possible.
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SOURCE The Goodyear Tire & Rubber Company