AIRPORT CITY, Israel,
September 14, 2017 /PRNewswire/
--
Mr. Ronen Luzon, the CEO of
MySize, Inc. (the "Company" or "MySize") (NASDAQ: MYSZ) (TASE:
MYSZ), will address attendees of the Fashion Shifters seminar at
PremiereVision Paris on September 19,
2017 from 2.00-3.30 p.m. in
Hall 5 room 502.
Mr. Luzon will discuss Measurement Tools for Life, The TrueSize
App. TrueSize is MySize's proprietary measurement technology for
the online apparel industry.
According to Statistica, "In 2016, retail e-commerce revenues
from apparel and accessories sales amounted to $63.3 billion U.S. dollars and is projected to
increase to $96.41 billion U.S.
dollars in 2021." As a result, accurate measurement tools have
become critical to helping online brands avoid a corresponding
increase in returns.
Mr. Luzon said, "TrueSize enables shoppers to quickly and
accurately measure themselves with their mobile phones in order to
confidently select the right size from any brand that uses MySize's
technology."
MySize's technology can be easily integrated into every
retailer's e-commerce or m-commerce website and application using
SizeIT, MySize's SDK.
TrueSize, which converts mobile phones into a measuring tool,
determines exact measurements using the algorithms of a mobile
phone, rather than its camera, to ensure customer privacy. Size
recommendations are based on these exact measurements as well as
big data analytics. It is the management's belief that TrueSize
also operates quicker than any other measurement app currently in
the market. TrueSize can be tailored to the specifications of any
fashion retailer.
In August 2017 TRUCCO became the
first retailer to adopt MySize's TrueSize apparel measurement
technology. (See press release dated August
15, 2017). The white label application customized
specifically for TRUCCO, called RealSize, enables online shoppers
to determine, with confidence, the appropriate size of a garment to
purchase based on the measurements of a garment in their closet
that the shopper takes using the RealSize mobile
application. Please click here to watch a video demonstrating
how RealSize works and how easy it is to use.
"TRUCCO's RealSize launch was a major milestone. We are very
excited that online retail customers are enjoying the benefits of
our technology, and we look forward to meeting companies at
PremiereVision whose customers could benefit from our products,"
said Mr. Luzon.
About MySize, Inc.
MySize, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications including the
apparel, e-commerce DIY, shipping and parcel delivery
industries. This proprietary technology is driven by several
patent-pending algorithms which are able to calculate and record
measurements in a variety of novel ways. To learn more about
MySize, please visit our website. http://www.mysizeid.com.
Follow us on Facebook, LinkedIn and Twitter.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Known material factors that could cause actual results to differ
materially from those in the forward-looking statements include: an
active trading market for our common stock may not develop on
NASDAQ; the trading price for our common stock may fluctuate
significantly; and the Company will continue to be a "controlled
company," as defined under NASDAQ rules, and the interests of our
controlling stockholder may differ from those of our public
stockholders. Forward-looking statements also are affected by the
risk factors described in the Company's filings with the U.S.
Securities and Exchange Commission. Except as required by law, we
undertake no obligation to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise, after the date on which the statements
are made or to reflect the occurrence of unanticipated events.
Press Contact:
Marjie Hadad
MH Communications
marjierhadad@gmail.com
+972-54-536-5220
SOURCE MySize Inc.