NEW YORK, Sept. 13, 2017
/PRNewswire/ -- OkCupid & Planned Parenthood Federation of
America announced today that the dating app is introducing a
Planned Parenthood Badge that enables singles to find—and connect
with—other members who support the non-profit. The badge will
read "#IStandWithPP" and will be prominently displayed on the
profile of every OkCupid member who has publicly responded "no" to
the question "Should the government defund Planned Parenthood?"
OkCupid is famous for iconic questions that members must answer
during signup. Responses to these questions, like the one on
Planned Parenthood, inform OkCupid's high-tech algorithm so it can
connect daters with people they'll really click with. But
throughout the partnership, the Planned Parenthood Badge will make
it even easier for supporters to start a conversation: not only
will the badge highlight their support, but the app will promote
daters with the badge to others who also have it, so they can
connect over what's particularly important to them.
"OkCupid's partnership with Planned Parenthood is really
exciting because it enables us to help people connect on the issues
that matter to them. In this current climate, this matters
more than ever when it comes to finding 'your person,'" said Melissa
Hobley, CMO, OkCupid. "We know that Planned Parenthood
is driving conversations, support and education that millions care
about. When we looked at the data, we saw that our community on
OkCupid was talking about Planned Parenthood...so we decided to
make it easy to find the folks who cared about the same thing."
"Knowing your prospective date supports equal rights, access to
reproductive health care and the best, evidence-based sex education
is undeniably sexy, and OkCupid's new Planned Parenthood badge will
let users see that immediately," said Dawn
Laguens, Executive Vice President, Planned Parenthood
Federation of America. "At Planned Parenthood, we are continually
looking for innovative approaches to get people the information and
care they need to lead healthy lives and achieve their goals –
whether that's on their phones or in a health center."
About OkCupid
OkCupid knows you're more substance than
just selfie, and connects you with people as individual as you
are. One of the most recognized dating websites and apps in
the world, OkCupid uses a high-tech algorithm to connect people
based on the deeper things, like beliefs and interests. Over
57,000,000 daters have used OkCupid since it was founded by in
2004, and today logins span 113 countries around the world.
Acquired by Match Group (MTCH, NASDAQ) in 2011, the company is
headquartered in New York City.
For more information, visit www.okcupid.com or @okcupid on
FaceBook, Twitter and Instagram.
About Planned Parenthood
Planned Parenthood is the
nation's leading provider and advocate of high-quality, affordable
health care for women, men, and young people, as well as the
nation's largest provider of sex education. With more than 600
health centers across the country, Planned Parenthood affiliates
serve all patients with care and compassion, with respect and
without judgment. Through health centers, programs in schools and
communities, and online resources, Planned Parenthood is a trusted
source of reliable health information that allows people to make
informed health decisions. We do all this because we care
passionately about helping people lead healthier lives.
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SOURCE OkCupid