Cooper Tire’s Tread Wisely™ Program Offers Three Important Back to School Tire Safety Tips for Young Drivers
August 23 2017 - 10:30AM
Business Wire
As students make their way back to high school and college
campuses across the country, it’s important to ensure young drivers
are safe on the road. While often overlooked, tires are the only
thing connecting a car to the road and are extremely important to
road safety. Cooper Tire’s Tread Wisely™ program, a tire and
vehicle safety campaign for teens and young adults, offers three
important tire safety tips for young drivers headed back to
school.
1.
Check your tire pressure
Having the right amount of air in your tires, or tire pressure,
helps your tires perform as they should; giving you better control
of your car and helping your tires wear longer and more evenly.
To do this, wait until your tires are cool – at least three
hours after you last drove your car. Find your car’s ideal tire
pressure listed on the sticker inside your car door, glove box or
fuel door, or in the car’s manual. This is not on the tire itself.
Remove the tire’s valve cap and press a tire gauge firmly onto the
valve stem. The end of your tire pressure gauge will pop up and
show a reading of the pounds per square inch (PSI) of air pressure
in your tires. If this number matches your recommended tire
pressure, you’re good to go. If the number is lower than the
recommended tire pressure, your tire is underinflated. You need to
put more air in and check again until you reach the right number.
If the reading on the gauge is higher than the pressure recommended
for your car, your tires are overinflated and you need to release
some air.
2.
Check your tread depth
Tire tread gives your car the traction to stop and hold the road on
curves. Tire tread also funnels water out from under your tires,
which helps reduce hydroplaning. Your tire tread should be no less
than 2/32nds of an inch deep on any part of your tire. To
check your tread depth, use the penny test. Insert the edge of a
penny into the most worn groove of your tire tread with Lincoln’s
head down and facing you. If the top of Honest Abe’s head is
covered by tread, meaning you cannot see the top of his head,
you’re tire tread is in good shape. If the top of his head is
visible, you need to replace the tire.
3.
Assess the overall condition of your
tires
Damaged tires are dangerous and can cause tire failure. Damaged
tires can also shorten the life of the tire and result in loss of
air. Anytime you see damage to your tire, don’t drive on it. Use
your spare or call a friend, parent or someone to get you where you
need to go. Before setting off for your first day of school,
look at your tires to ensure there are no cuts, cracks, punctures
or bulges. If you spot any of these, get your tires checked by a
professional before driving on them.
Short videos showing how to perform these three important tire
safety checks, which should be completed monthly and before long
road trips, can be found on the Tread Wisely mobile app. This
first-of-its-kind app is free and available for download from the
App Store (iOS) or Google Play Store (Android).
According to Tread Wisely spokesperson, college sophomore and
rookie race car driver Loni Unser, the Tread Wisely app helps
ensure monthly tire safety checks aren’t overlooked. “The Tread
Wisely app reminds me each month that it’s time to check my tires.
With school, friends and racing, it’s easy to forget, but the app
sends me a notification so I can be sure my tires are always ready
to hit the road. The app is easy to use, and I earn points for each
monthly tire safety check I complete, which gives me the chance to
win prizes.”
The Tread Wisely tire and vehicle safety program for young
drivers was developed in 2016 when Cooper adopted this as a
signature philanthropy cause and selected the National
Organizations for Youth Safety (NOYS) as a partner in its efforts
to educate and motivate young people to take necessary precautions
and important safety measures when it comes to their tires and
driving. The two organizations have teamed up to share life-saving
messages about tire safety through Tread Wisely social media
channels, the web, special youth-directed safety events, and on the
ground in communities across the United States. Hundreds of Cooper
employees have signed up to serve year-round as Tread Wisely
volunteers, demonstrating tire safety in schools, at sporting
events, churches and other venues, reaching young drivers in the
communities where they live and work.
To learn more about Tread Wisely, visit www.treadwisely.org.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent
company of a global family of companies that specializes in the
design, manufacture, marketing and sale of passenger car, light
truck, medium truck, motorcycle and racing tires. Cooper's
headquarters is in Findlay, Ohio, with manufacturing, sales,
distribution, technical and design operations within its family of
companies located in more than one dozen countries around the
world. For more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire or www.twitter.com/coopertire.
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Cooper Tire & Rubber CompanyMegan James,
419-424-4251majames@coopertire.com
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