NEWPORT BEACH, Calif.,
Aug. 22, 2017 /PRNewswire/
-- Lifescript, a leading health and wellness publisher and
first-party data provider, today announced a partnership with
LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider
of omnichannel identity resolution. Through this partnership,
Lifescript will make its syndicated and custom audience data
segments available for engaging consumers through the data store
feature of LiveRamp's IdentityLink™ solution. The partnership means
that consumers will have more relevant and accurate messaging
experiences based on their declared health interests.
Lifescript manages a proprietary audience of more than 150
million U.S. consumers, inclusive of first-party health-interest
data, demographics, and parenting data. Distinguishing itself from
traditional providers, Lifescript's contributing data is opted-in,
and declared by the user through participation in various surveys,
promotional offers, and registrations.
LiveRamp's IdentityLink solution resolves this data to a
privacy-compliant consumer identifier leveraged by hundreds of
brands and technology platforms for people-based marketing. In so
doing, LiveRamp enables Lifescript to activate its data and support
brands' people-based marketing initiatives, as well as provide
consumers with more relevant and accurate messaging experiences
based on their expressed health interests.
"As pharma and health advertisers continue to embrace
programmatic strategies, the demand to reach interested consumers
across all possible touch points is increasing," said Brian Hogan, COO of Lifescript. "By working with
LiveRamp, brands will now be able to reach our declared
health-interest audiences, on any site and any device."
Using LiveRamp's IdentityLink™ Data Store, brands and agencies
can easily activate Lifescript's data across the broader ecosystem
of Demand Side Platforms (DSPs) and other buying platforms for more
effective targeting and engagement.
"We are seeing more demand for declared data, especially for
specialized audiences such as health interest," said Luke McGuinness, GM of Data Store at LiveRamp.
"Lifescript is able to offer interest-based segments within the
health vertical, and we're excited to be able to make them
available to our brand, agency, and platform clients for
people-based marketing."
About Lifescript
Lifescript is an award-winning media
company focused on women's health and wellness, and manages the
largest database of opted-in declared health audiences in the U.S.
Our technology and marketing solutions allow us to reach niche
audiences, such as condition and symptom interest, across channels
and device types. For consumers, Lifescript's digital properties
create a place where women discover and share healthy living
through engaging and relevant content.
Our platform and data management capabilities enable
people-based marketing for some of the world's largest
pharmaceutical and CPG brands and their agencies through various
online, social, programmatic, and email programs. For more
information, visit http://www.lifescript.com.
About LiveRamp
LiveRamp offers brands and the
companies they work with identity resolution that is integrated
throughout the digital ecosystem, and provides the foundation for
omnichannel marketing. Our services transform the technology
platforms used by our clients into people-based marketing channels
that improve the relevancy of marketing, and ultimately allow
consumers to better connect with the brands and products they love.
LiveRamp is an Acxiom company, delivering privacy-safe solutions to
market and honoring the best practices of leading associations
including the Digital Advertising Alliance's (DAA) ICON and App
Choices programs. For more information, visit
http://www.LiveRamp.com
Contact: mediarelations@lifescript.com
Related links: http://www.lifescript.com/
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SOURCE Lifescript