PLANO, Texas - (Aug.
22, 2017) - JCPenney [NYSE: JCP] is spreading the enjoyment of
afternoon naptimes and playing make-believe with the launch of
Frank + Lulu, a whimsical new brand of bedding and decor for kids.
Featuring bright colors and fun prints, shoppers will find various
collections within the brand designed to mix-and-match elements to
create a youthful design aesthetic. From bedding and sheets to
decorative pillows and rugs, parents can create a stylish,
inspirational kid's room to spark imagination and a blissful
night's sleep. Available exclusively at JCPenney, Frank + Lulu is
available at jcpenney.com and will launch in over 200 stores
beginning Sept. 1, with plans to introduce additional collections
to more stores this fall.
"Children's bedrooms should be full
of imagination and a place where kids can laugh, play, grow and
discover. The colorful, inspiring collections from Frank + Lulu
give kids the bedroom of their dreams at a price that parents can
afford," said Tony Hurst, senior vice president of home at
JCPenney. "By adding Frank + Lulu to our powerful portfolio of
exclusive brands, we are filling a void in our assortment that
directly targets the young mom who often looks to social media for
style tips on designing a modern kids' room that captures the
creative spirit of her little ones."
Encouraging children to dream big and
giggle daily, spunky kiddos will gravitate to this playful line,
featuring donut, flamingo and surf-inspired sheets, animal throw
pillows, fluffy bean bag chairs, geometric wall accents, fur rugs
and gold pom pom-adorned storage cubes. Parents will appreciate the
versatility of these fun, functional pieces as they create a unique
space for their children to bond with family and friends for years
to come.
Frank + Lulu will be available within
the JCPenney home department in a dedicated environment inspiring
shoppers with bedding displays complete with funky décor and
accessories. Updated seasonally, the brand will add decorative
accents, wall art, lighting and stuffed bookends later this fall.
Original prices range from $39 for a twin sheet set to $99 for a
full-size comforter set.
For product images of the new Frank +
Lulu home collection for kids, please visit:
http://www.jcpnewsroom.com/news-releases/2017/0829_launches_frank_and_lulu.html
JCPenney Media
Relations:
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About
JCPenney:
J. C. Penney Company, Inc. (NYSE:
JCP), one of the nation's largest apparel and home furnishings
retailers, combines an expansive footprint of approximately 875
stores across the United States and Puerto Rico with a powerful
e-commerce site, jcp.com, to connect with shoppers how, when and
where they prefer to shop. At every customer touchpoint, she will
get her Penney's worth of a broad assortment of products from an
extensive portfolio of private, exclusive and national brands.
Powering this shopping experience is the customer service and
warrior spirit of over 100,000 associates across the globe, all
driving toward the Company's three strategic priorities of
strengthening private brands, becoming a world-class
omnichannel retailer and increasing revenue per customer. For
additional information, please visit jcp.com.