WALLDORF, Germany, Aug. 17, 2017 /PRNewswire/ -- SAP SE (NYSE:
SAP) today announced Arsenal Football Club has transformed its
online retail site ArsenalDirect.com with SAP® Hybris® Commerce
solutions, allowing fans to shop faster, anywhere, anytime and with
a choice of currencies.
Fans can now buy official Arsenal kit, training wear and
accessories on any device in four currencies: euros, U.S. dollars,
Australian dollars and British pounds.
These changes follow an extensive research project into the
needs, motivations, shopping habits and engagement preferences of
supporters when shopping online.
"Our new e-commerce platform has helped provide a speedy and
reliable shopping experience for our supporters," said Simon Lilley, retail director, Arsenal Football
Club. "Results have been fantastic, and we will continue to build
on this to meet the needs of fans wherever they are in the world
and however they choose to shop."
Tapping SAP Hybris Commerce solutions to support the
transformation of its retail capabilities, Arsenal has achieved the
following results to date:
- 86 percent increase in mobile transactions
- 42 percent increase in sales as a whole
- 48 percent increase in sales outside of the United Kingdom
- 57 percent reduction in page load time
Thanks to its built-in omnichannel versatility, SAP Hybris
Commerce lets organizations engage and transact with customers
regardless of place, time or device. The offering helps brands
engage and understand their key audiences in every part of the
commerce experience — from content creation to merchandising to
fulfillment. This comprehensive approach reduces the time and
complexity of integrating with current systems.
Additionally, with SAP Hybris Commerce, organizations can
quickly react and engage with customers and fans — such as at
events, new player signings or new kit launches, which may be
accompanied by a significant peak in merchandising. The
ready-to-use, flexible and scalable infrastructure helps
organizations withstand major site traffic spikes to help ensure a
seamless shopping experience at all times.
"The sports and entertainment industries are near and dear to
our hearts at SAP, and we have a deep understanding of the
expectations brands within this market have," said Jamie Anderson, senior vice president and chief
marketing officer at SAP Hybris.* "When it comes to athletics, fans
can be particularly passionate consumers, demanding quality
performance at all times. With this in mind, SAP Hybris solutions
enable leading global organizations, like Arsenal Football Club, to
deliver services and products to fans that reflect the standing and
regard they have for the club. The benchmark is not what other
sports clubs offer, but a solution fitting the expectation of
world's leading retailers."
For more information on SAP Hybris solutions, visit the News
Center or follow SAP Hybris solutions at @saphybris. For more
information on SAP, visit SAP News Center or follow SAP on Twitter
at @sapnews.
*SAP Hybris is a brand name launched in January 2016 to represent the SAP solutions for
customer engagement and commerce as well as the offerings,
employees and business of acquired company hybris AG, which
continues to be our legal entity until integration with SAP is
complete.
About SAP Hybris Solutions
SAP Hybris solutions
provide omnichannel customer engagement and commerce software that
allows organizations to build up a contextual understanding of
their customers in real time, deliver a more impactful, relevant
customer experience, and sell more goods, services and digital
content across every touch point, channel and device. Through
customer data management, context driven marketing tools and
unified commerce processes, SAP Hybris solutions have helped some
of the world's leading organizations to attract, retain and grow a
profitable customer base. SAP Hybris software for customer
engagement and commerce provides organizations with the foundation,
framework and business tools to create a holistic customer view
across channels, simplify customer engagement and solve complex
business problems. For more information,
visit www.hybris.com.
About SAP
As market leader in enterprise application
software, SAP (NYSE: SAP) helps companies of all sizes and
industries run better. From back office to boardroom, warehouse to
storefront, desktop to mobile device – SAP empowers people and
organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP
applications and services enable more than 355,000 business and
public sector customers to operate profitably, adapt continuously,
and grow sustainably. For more information, visit www.sap.com.
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For customers interested in learning more about SAP
products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)
For more information, press only:
Michael Baxter, SAP Hybris (SAP), +49 151 1719
6185, m.baxter@sap.com, CET
SAP News Center press room; press@sap.com
Rob Latham, Octopus Group, +44
2038373725, saphybris@octopusgrp.com, GMT
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