SAN FRANCISCO, Aug. 16, 2017 /PRNewswire/ -- Concierges,
pools, historic buildings, grills and clubrooms are Atlanta's top five most popular rental
amenities compared to other big cities, according to
HotPads®.
HotPads, an apartment and home search platform for renters
in urban areas across the United
States, analyzed Atlanta
apartment listing descriptions in the first half of 2017 to
identify the top amenities and determine how the most popular
listing amenities changed over the past year.i
Concierges are booming in popularity in Atlanta, where over 17 percent of rental
listings mention them as an amenity. In comparison, only about 4.5
percent of rental listings in other major cities mention a
concierge as an offering. Other popular amenities in the city,
including historic buildings, hardwood floors, skyline views and
exposed brick, indicate that Atlanta renters gravitate toward trendy
aesthetics and luxury features.
"Atlanta renters are interested
in apartments with classic urban style, and we're seeing the
apartment industry step up to provide those features," said
Douglas Pope, co-founder and general
manager of HotPads. "They're featuring buildings that have old-city
charm on the outside but sleek and updated features on the inside.
The mixture of old and new is really popular in urban design right
now, and Atlanta apartments a are
really on top of that trend."
The city of Atlanta is
comprised of approximately 119,900 renter households.ii
The median rental list price in Atlanta is $1,750.iii
In addition to high-end features, the analysis found that
temperature plays an important role in which amenities Atlanta residents prefer compared to renters
in other cities. Features that allow renters to make the most of
sunny weather, such as pools and grills, were popular in
Atlanta's listings – both
amenities appear in listings almost twice as often in Atlanta as they do in other major urban
areas.
Meanwhile, warm features such as heaters and fireplaces are
among Atlanta's less popular
amenities compared to other major cities. Space-saving features
like basements and storage space were also less popular with local
renters, appearing in only about 2 percent and 17 percent of
listings respectively.
For more information about the Atlanta rental market, check out rental search
tools and tips on HotPads.
ATLANTA AMENITIES COMPARED TO
OTHER TOP CITIESiv
Most popular
amenities
|
Ranking
|
% listings in
Atlanta with amenity
|
% listings in top
citiesv with amenity
|
Concierge
|
1
|
17.2%
|
4.5%
|
Pool
|
2
|
45.2%
|
21.3%
|
Historic
building
|
3
|
10.5%
|
3.2%
|
Grill
|
4
|
11.6%
|
5.2%
|
Clubroom
|
5
|
3.4%
|
0.3%
|
Reserved
parking
|
6
|
6.7%
|
2.1%
|
Hardwood
floors
|
7
|
45.6%
|
32.6%
|
Skyline
view
|
8
|
6.7%
|
2.7%
|
Courtyard
|
9
|
8.4%
|
3.9%
|
Exposed
brick
|
10
|
7.4%
|
3.7%
|
Least popular
amenities
|
Ranking
|
% listings in
Atlanta with amenity
|
% listings in top
cities with amenity
|
Heaters
|
1
|
6.9%
|
21.0%
|
Basement
|
2
|
2.5%
|
10.8%
|
Spa
|
3
|
2.3%
|
5.8%
|
Fireplace
|
4
|
8.8%
|
13.7%
|
Storage
space
|
5
|
17.0%
|
23.8%
|
Yard
|
6
|
3.4%
|
6.8%
|
Deck
|
7
|
12.6%
|
15.4%
|
Den
|
8
|
2.7%
|
4.1%
|
Valet
parking
|
9
|
1.1%
|
2.1%
|
Vaulted
ceilings
|
10
|
1.7%
|
2.8%
|
ATLANTA AMENITIES GROWING IN
POPULARITY THIS YEARvi
Amenities
increasing in popularity
|
Ranking
|
% listings with
amenity, 2017
|
YoY
Increase
|
Grill
|
1
|
11.6%
|
14.6%
|
Concierge
|
2
|
17.2%
|
11.6%
|
Garage
parking
|
3
|
20.8%
|
8.3%
|
Exposed
brick
|
4
|
7.4%
|
13.9%
|
Balcony
|
5
|
22.1%
|
6.9%
|
Amenities
decreasing in popularity
|
Ranking
|
% listings with
amenity, 2017
|
YoY
Decrease
|
Tennis
court
|
1
|
2.9%
|
-41.6%
|
Deck
|
2
|
12.6%
|
-11.1%
|
Vaulted
ceilings
|
3
|
1.7%
|
-23.8%
|
Yoga
studio
|
4
|
1.5%
|
-22.2%
|
Kitchen
backsplash
|
5
|
3.8%
|
-11.1%
|
HotPads
HotPads is the most efficient rental search
platform for urban areas across the
United States, with features designed for competitive
markets such as map-based search, real-time notifications and
detailed information on landlords and property managers, that help
renters spend less time searching and more time feeling excited
about their next home.
Launched in 2005, HotPads is based in San Francisco and is owned and operated by
Zillow Group (NASDAQ: Z and ZG).
HotPads is a registered trademark of Zillow, Inc.
i HotPads analyzed apartment listings from the major
cities of the top 20 metro areas in the
United States posted between January
2017 and June 2017 to find the
most commonly advertised amenities in Atlanta. Listing words tied to amenities were
ranked based on how many times they appeared within one rental
listing as well as how often they appeared in separate rental
listings in major cities of the United
States' top 20 metro areas.
ii As reported by the United States Census Bureau's 2015
American Community Survey.
iii The median rental list price (estimated monthly
rental price) includes the value of all apartments in HotPads'
database, as of 2017-Q2.
iv The most popular amenities appeared in Atlanta rental listings more often than they
appeared in rental listings in major cities of the United States' top 20 metro areas. The
least popular amenities appeared in Atlanta rental listings less often than they
appeared in rental listings in major cities of the United States' top 20 metro areas.
v "Top cities" are the headlining city of the United States' top 20 metro areas, as
ranked by metro population according to the 2010 Census.
vi HotPads analyzed apartment listings from the major
cities of the top 20 metro areas in the
United States posted between January
2016 and June 2016 as well as
January 2017 and June 2017 to find the most commonly advertised
amenities in Atlanta. Listing
words tied to amenities were ranked based on how many times they
appeared within each rental listing as well as how often they
appeared in separate rental listings in Atlanta.
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SOURCE HotPads, Inc.