LEWISVILLE, Texas, Aug. 14, 2017 /PRNewswire/ -- Hawk
Incentives, a Blackhawk Network business that provides rewards and
incentive solutions, today announced its new collaboration with
Extole, a leading enterprise advocacy platform. Hawk Incentives can
now connect with Extole's technology from its rebate solutions.
Hawk Incentives' rebate clients that also work with Extole are
now able to include a refer-a-friend link in the online rebate
submission process. From there, clients' customers can recommend
the product or service they purchased to their friends and family
via email or social media. Consumers who participate in a referral
during the rebate submission process have the potential to receive
an additional incentive. This integrated experience can extend the
value of the rebate and encourage additional brand engagement for
the sponsoring organization.
Independent research commissioned by Hawk Incentives*
shows that during rebate redemption, 81 percent of shoppers
surveyed would be willing to do other things, including almost a
quarter (22 percent) who would refer a friend to buy the same
product or service.
"Marketers continue to embrace rebates because they respond to
shopper demands for deals while providing great avenues for data
collection and engagement," said Theresa
McEndree, vice president of marketing, Hawk Incentives. "By
assisting our customers in including a refer-a-friend incentive
within their rebate experience, they can further engage with a
customer with a demonstrated interest in incentives, and convert
the rebate into a powerful customer advocacy driver. We are
thrilled that our collaboration with Extole will make this
promotional one-two punch possible."
"The moment when customers feel the excitement of a promotion or
rebate is a natural time for them to refer. Sharing that feeling
with their friends and family is a compelling combination for
marketers and consumers alike," said Chris
Duskin, vice president of marketing, Extole. "This
collaboration between Hawk Incentives and Extole helps brands build
on the engagement of delighted consumers by creating brand
advocates and acquiring new customers."
Hawk Incentives now links to Extole's refer-a-friend
capabilities within its Hawk Redeem solution, a configurable
platform that enables the launch of customized and branded rebate
redemption websites in days.
*About Hawk Incentives' deal-seeking consumer
research
The deal-seeking consumer research was an online
survey conducted independently by Leger on behalf of Hawk
Incentives between February and March
2017. The sample size included 2,001 American respondents
ages 18+.
About Blackhawk Network
Blackhawk Network Holdings,
Inc. (NASDAQ: HAWK) is a global financial technology company and a
leader in connecting brands and people through branded value
solutions. Blackhawk platforms and solutions enable the
management of stored value products, promotions and incentive
programs in retail, ecommerce, financial services and mobile
wallets. Blackhawk's Hawk Commerce
division offers technology solutions to businesses and direct to
consumers. The Hawk Incentives division offers enterprise, SMB and
reseller partners an array of platforms and branded value products
to incent and reward consumers, employees and sales channels.
Headquartered in Pleasanton,
Calif., Blackhawk operates
in 26 countries. For more information, please visit
blackhawknetwork.com, hawkcommerce.com, hawkincentives.com or our
product websites giftcards.com, giftcardmall.com, cardpool.com,
giftcardlab.com and omnicard.com.
About Hawk Incentives
Hawk Incentives, a Blackhawk
Network business, delivers incentive programs that build
relationships with easy-to-use platforms, global rewards and
comprehensive service and support. Our solutions include consumer,
sales, channel and employee incentive programs. With a focus
on access, ease, rewards and speed, we help create an improved
incentives experience that helps our clients grow their
results. For more information, please
visit hawkincentives.com.
Hawk Incentives, headquartered in Lewisville, Texas, is a division of Blackhawk Network.
About Extole
Brands use Extole to turn customers into
advocates. Our enterprise advocacy platform and team of experts
create beautiful advocate and referral programs, so brands can
harness the power of online sharing to the benefit of their bottom
line. Extole enables marketers to connect with millions of
advocates, scaling word-of-mouth to acquire new customers and
increase loyalty using their greatest competitive advantage: their
customers.
MEDIA CONTACT:
Ashley
Jackson
719-332-3495
ashley@fletchergroupllc.com
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SOURCE Hawk Incentives, a Blackhawk Network business