Vera Bradley Launches First Bedding Collection with Virtual Reality In-Store Experience
July 26 2017 - 8:00AM
Vera Bradley (NASDAQ:VRA) announced today the launch of its
first Bedding Collection, which will officially debut on July 27,
2017. The collection will offer beautiful and extraordinarily
crafted bedding pieces using high-quality materials and trims.
“Launching our first Bedding Collection is such
an exciting step for Vera Bradley,” said Barbara Bradley Baekgaard,
Co-Founder and Chief Creative Officer of Vera Bradley. “Creating a
beautiful and comfortable home that expresses one’s personality and
lifestyle has always been a passion of mine. The patterns and
pieces offered in our new collection will add a gorgeous and
creative touch to any home.”
The Bedding Collection will kick-off with an
intimate press unveiling today, Wednesday, July 26 at the Vera
Bradley Flagship store located in SoHo. Presented for the first
time, in partnership with Obsess VR and Daydream by Google, Vera
Bradley will host a state of the art Virtual Reality demonstration
that will introduce customers to an exciting new way to shop. This
innovative experience also will be available in ten Vera Bradley
stores across the country.
“Creating an innovative customer experience is a
top priority for Vera Bradley. Our partnership with Obsess VR is
the first of many that will revolutionize and modernize in-store
shopping. We’re delighted to bring this experiential high-tech
platform to our consumer,” said Robert Wallstrom, CEO of Vera
Bradley.
The line will feature intricate design details
in complementary colors and patterns with each containing a
combination and variety of vibrant pinks, soothing blues and
neutral grays. Vera Bradley’s new lifestyle addition will allow
customers to brighten their home with a fun and sophisticated mix
of prints and finishes.
Vera Bradley’s Bedding Collection will include a
variety of comforters, quilts, coverlets and pillows, all of which
are created in Vera Bradley’s signature cotton fabrication and
range in price from $29.99 - $179.99. The collection will be
available as a pop up shop in Vera Bradley’s Flagship SoHo in New
York City for a limited time from Thursday, July 27th through
Wednesday, August 23rd. Additionally, the collection will remain
available in select Bed, Bath & Beyond and Bon Ton retail
locations and on verabradley.com.
About Vera Bradley, Inc.
Vera Bradley is a leading designer of women's
handbags, luggage and travel items, fashion and home accessories
and unique gifts. Founded in 1982 by friends Barbara Bradley
Baekgaard and Patricia R. Miller, the brand's innovative designs,
iconic patterns and brilliant colors continue to inspire and
connect women unlike any other brand in the global marketplace. The
Company's commitment to bringing more beauty into women's lives
includes its dedication to breast cancer research through the Vera
Bradley Foundation for Breast Cancer in which they have raised over
$28 million to date. For more information about Vera Bradley
(Nasdaq:VRA), visit www.verabradley.com/mediaroom.
Websiteswww.VeraBradley.com
Vera Bradley Safe Harbor Statement
Certain statements in this release are
"forward-looking statements" made pursuant to the safe-harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Such forward-looking statements reflect the Company's current
expectations or beliefs concerning future events and are subject to
various risks and uncertainties that may cause actual results to
differ materially from those that we expected, including: possible
adverse changes in general economic conditions and their impact on
consumer confidence and spending; possible inability to predict and
respond in a timely manner to changes in consumer demand; possible
loss of key management or design associates or inability to attract
and retain the talent required for our business; possible inability
to maintain and enhance our brand; possible inability to
successfully implement our long-term strategic plan; possible
inability to successfully open new stores and/or operate current
stores as planned; adverse changes in the cost of raw materials and
labor used to manufacture our products; possible adverse effects
resulting from a significant disruption in our single distribution
facility; and possible ramifications from the payment card incident
disclosed in October 2016. More information on potential factors
that could affect the Company’s financial results is included from
time to time in the “Risk Factors” and “Management’s Discussion and
Analysis of Financial Condition and Results of Operations” sections
of the Company’s public reports filed with the SEC, including the
Company’s Form 10-K for the fiscal year ended January 28, 2017. We
undertake no obligation to publicly update or revise any
forward-looking statement.
Press Contact
Lividini & Co.
212.252.8881
Avrielle@Lividini.com
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