MIDDLETON, Wis., July 24, 2017 /PRNewswire/ -- Calling all young
designers! For the first time ever, girls can now customize and
design their very own Truly Me™ doll from head to toe,
along with doll- and girl-sized apparel, using American Girl's new
Create Your Own online experience. Using the new online
tool, girls can tap into their creative side and design the
American Girl doll of their dreams from an array of
never-before-released choices and over one million possible design
combinations. The new premium experience will go live on
August 8, 2017, at
americangirl.com/createyourown and at American Girl's
flagship retail locations in Chicago, New
York, and Los Angeles.
"For years, girls have asked for even more ways to customize
their American Girl dolls and other products to better reflect
their individuality and style," said Katy
Dickson, president of American Girl. "We're thrilled to
answer that call with this unparalleled design experience. The
level of choice and creativity being offered, coupled with American
Girl's trademark quality and attention to detail, sets Create
Your Own apart from anything else like it on the market
today."
To create their special One of a Kind doll, girls have all the
available design options right at their fingertips—face molds, skin
tones and freckles, eye and hair colors, hair textures, new cuts
and styles—along with special extras like earrings, hearing aids,
glasses or sunglasses, and braces. To complete the personalization,
girls can choose from one of six exclusive outfits and accessory
sets specifically created for their One of a Kind dolls. In
addition to the custom doll, outfit, and accessory set, the
collection includes a personalized keepsake box, a certificate to
create a custom doll T-shirt, and a free six-month subscription to
American Girl® magazine. Price for the entire
assortment is $200 and includes free
shipping.
Beyond the custom doll, girls can also use the Create Your
Own experience to design their own One of a Kind doll outfits
and girl-sized products. The six design options include a doll
tunic and leggings, a doll dress, a doll sport set, a doll tee, a
girl tee, or a girl backpack. And, with a vast selection of themes,
colors, patterns, and prints to choose from through the Create
Your Own online tool, girls can tailor their creations to
showcase their design talents and original style.
Watch the following video demonstration to learn how to create
your very own One of a Kind Truly Me doll and apparel:
https://www.youtube.com/watch?v=3Yt7yFKCI0k&feature=youtu.be
To learn more about the Create Your Own experience, go to
americangirl.com/createyourown, Facebook at
facebook.com/americangirl, Twitter at
twitter.com/american_girl, Pinterest at
pinterest.com/agofficial, and American Girl's Instagram page
at instagram.com/americangirlbrand. To request an American
Girl catalogue, call 1-800-845-0005.
ABOUT AMERICAN GIRL
American Girl is a premium brand
for girls and a wholly-owned subsidiary of Mattel, Inc.
(NASDAQ:MAT, www.mattel.com), a creations company that
inspires the wonder of childhood. Headquartered in Middleton, WI, American Girl offers an
inspiring world of dolls, content, and experiences that nourish a
girl's spirit and help develop her strength of character.
Best-selling lines include Truly Me™, Girl of the
Year™, Bitty Baby™,
WellieWishers™, and the classic historical character
line BeForever™. The company sells products through its
award-winning catalogue, on americangirl.com, in its proprietary
U.S. experiential retail stores, and at select specialty retailers
nationwide. Outside of the U.S, American Girl products are sold in
specialty boutiques at select Indigo™ and Chapters™ in Canada and El Palacio de Hierro locations in
Mexico City. By inspiring girls to
be their best, American Girl has earned the loyalty of millions and
the praise and trust of parents and educators.
View original content with
multimedia:http://www.prnewswire.com/news-releases/american-girl-debuts-custom-doll-and-apparel-making-experience-with-never-before-released-options-and-over-one-million-design-combinations-300492127.html
SOURCE American Girl