AIRPORT CITY, Israel,
July 6, 2017 /PRNewswire/
-- SodaStream International Ltd. (Nasdaq: SODA), the world's
number one sparkling water brand today announced it was honored
with a Gold award for "Integrated Marketing" at The Holmes Report's
2017 SABRE Awards EMEA.
The Integrated Marketing award recognizes campaigns in which
public relations played a lead strategic role, alongside other
marketing channels. The SABRE EMEA competition attracts more than
2,000 entries from across the region each year, and provides the
premier showcase for the best that public relations have to
offer.
Video link: https://www.youtube.com/watch?v=S_EuNmQOpbw
The integrated marketing campaign award is given to the most
outstanding campaigns who demonstrate powerful and effective
integration between public relations as an anchor to create genuine
debate in earned media channels, embedded within digital content.
This unique integration delivers high organic reach in both digital
and traditional communication channels, making the content viral.
SodaStream's "Shame or Glory" integrated campaign has received more
than 50 million views with 8.5 billion impressions and coverage in
over 30 countries.
SodaStream's "Shame or Glory" campaign touched a nerve and
triggered many cease and desist letters by front groups for the
bottled water industry, led by Nestlé Waters. "We are proud to
provoke a necessary conversation about the catastrophic damages
caused by the plastic beverage industry giants," said Daniel Birnbaum, CEO of SodaStream. "We will not
be bullied or silenced!" added Birnbaum.
About SodaStream
SodaStream is the world's leading
manufacturer and distributor of Sparkling Water Makers operating in
45 countries and available in more than 80,000 retail stores in
five continents around the globe. SodaStream enables consumers to
easily transform ordinary tap water into sparkling water and
flavoured sparkling water in seconds. By making ordinary water more
exciting and fun to drink, SodaStream helps consumers drink more
water. SodaStream sparkling water makers offer a highly
differentiated and innovative alternative to consumers wanting to
reduce bottled and canned carbonated soft drinks. SodaStream
products promote health and wellness, are environmentally friendly
and cost effective, and are customizable and fun to use. To learn
more about how SodaStream makes water exciting, follow SodaStream
on, Twitter, Pinterest, Instagram and YouTube,
visit www.sodastream.com.
Media Contact:
Maayan Nave
Global Head of Communications
Phone: +972-50-3635568
Maayann@sodastream.com
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SOURCE SodaStream International Ltd.