NEW YORK, June 13, 2017 /PRNewswire/
-- Yext (NYSE: YEXT), the global digital knowledge
management provider, has announced its Summer '17 Product Release
featuring the new Yext App Directory, which allows customers to
connect digital knowledge from Yext with software systems across
the enterprise. The Yext App Directory integrates digital knowledge
seamlessly throughout an organization, creating opportunities for
growth and time-saving efficiencies with apps for over 20 leading
companies, including HubSpot, Smartling, Domo, and
Zendesk.
Brands today live across a variety of intelligent services, from
Google to Facebook to Siri, that show facts like hours, product
offerings, and customer reviews. It's more important than ever for
businesses to manage and maintain this digital knowledge everywhere
it lives, and yet this crucial data is often scattered across the
enterprise. With the Yext App Directory, businesses can connect
information from systems across the company -- like workforce
management systems, CRM databases, and more -- to create a single
customer-facing view of the public knowledge about their
brands.
"Knowledge is powering your company, and it's powering the next
generation of intelligent services," said Marc Ferrentino, Chief Strategy Officer at Yext.
"The Yext App Directory extends the power of a brand's digital
knowledge to many of the other systems it uses every day. With more
than 20 self-serve, pre-built integrations with the world's leading
business technologies, businesses can create a fully synced and
up-to-date web of data to fuel today's new era of business and
artificial intelligence."
With the Yext App Directory's HubSpot integration, businesses
can use Yext Reviews to request feedback from their customers
stored in HubSpot, helping to improve online ratings, customer
engagement, and search prominence.
"Integrating with Yext through the Yext App Directory gives our
customers and partners a powerful tool to tie key data sources
together across their businesses," said Brad Coffey, Chief Strategy Officer of
HubSpot. "Instead of manually entering information from
HubSpot into Yext, this integration allows the two to work together
seamlessly to create a more customer-centric organization."
The Smartling app in the Yext App Directory allows companies to
seamlessly push digital knowledge from Yext to Smartling for
translation, and return it to Yext for delivery to any market in
any language.
"Our integration makes it simple for Yext Customers to translate
their digital content for different markets," said Matt DeLoca, VP Channels & Alliances for
Smartling. "Our app in the Yext App Directory is a one-click
solution to enable the high quality translation of any content,
like a company's description, special offers, and more, for
international audiences around the world."
Zendesk's app within the Yext App Directory leverages Yext's
review monitoring to automatically generate a Zendesk support
ticket when a review of a pre-specified rating is published online.
This can help businesses route dissatisfied customers to the proper
support channels, or better engage customers who share positive
feedback.
"Zendesk builds software for better customer relationships.
Integrations like the one with Yext allow companies to turn online
reviews into rich conversations with their customers," said
Douglas Hanna, general manager of
Zendesk's developer platform. "This empowers agents to resolve
customer issues quickly and easily, solving a major pain point for
customers and ultimately strengthening customer loyalty."
Other integrations in the Yext App Directory give businesses the
ability to publish store hour updates from Storeforce across the
100+ sites in the Yext PowerListings®
Network and to export data from Yext Analytics into Domo to see it
alongside other business data, enabling businesses to make faster,
better-informed business decisions.
Sears Auto Center is an early beta tester of the Yext App
Directory, and is piloting the Domo app:
"The Yext App Directory allows us to pull the analytics from our
online presence from Yext into Domo, where we can combine it with
our sales data to capture new insights about how we can drive more
leads," said Marie Lafkiotes, Director of Digital Strategy &
Ops at Sears Auto Center. "These integrations will help us get the
most out of our digital knowledge to grow our business."
Ferrentino added, "In order for a business to present the best
version of itself throughout the digital ecosystem, it first needs
to make sure that all of its internal systems are on the same page.
The Yext App Directory creates a more intelligent enterprise by
connecting the internal systems that businesses use with their
latest digital knowledge, creating new ways to reach customers at
their moments of intent."
The following companies are launching integrations in the Yext
App Directory in its first week:
- Acquisio
- Agendize
- Binary Fountain
- Branding Brand
- Burbio
- DialogTech
- Domo
- evvnt
- GoSite
- Insycle
- Kyruus
- Lobster
- Movylo
- OpenMenu
- Partoo
- Phocus.io
- PromoRepublic
- Radius8
- Sentic Technologies
- Smartling
- Splash
- StoreForce
- TapClicks
- VidMob
- Zapier
- Zendesk
Yext's Summer '17 release also includes key updates to the Yext
Knowledge Manager, Yext Reviews, and Yext Analytics. For more
details about the Yext App Directory, visit the Yext website.
About Yext
Yext puts business on the map. The Yext Knowledge Engine™ lets
companies manage their digital knowledge in the cloud and sync it
to over 100 services in the PowerListings® Network. Yext Listings,
Pages, and Reviews help businesses around the globe facilitate
face-to-face and digital interactions that boost brand awareness,
drive foot traffic, and increase sales.
SOURCE Yext