Sonic Appoints New Chief Marketing Officer
June 15 2017 - 5:00PM
Business Wire
Company veteran appointed top marketer,
joined by external talent for key marketing roles
Sonic Corp. (NASDAQ: SONC), the nation’s largest chain of
drive-in restaurants, today announced the appointment of Lori Abou
Habib as chief marketing officer. As CMO, she holds responsibility
for leading brand strategy, product innovation, national marketing,
brand management, media, digital strategy and marketing
technology.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170615005243/en/
Lori Abou Habib, Chief Marketing Officer,
Sonic Corp. (Photo: Business Wire)
Abou Habib is a 10-year veteran of SONIC, joining the company in
2007 as a product pipeline manager. Over the past decade, she has
led local marketing, brand management, product pipeline and
creative for the brand. Most recently serving as vice president of
national marketing, her responsibilities included marketing
strategy, brand management, marketing calendar and creative. Prior
to joining SONIC, she served as regional marketing manager for CKE
Restaurants, Inc. and as senior marketing manager for Eateries,
Inc.
With Abou Habib’s promotion to chief marketing officer, Darin
Dugan will join SONIC as vice president of national marketing.
Reporting directly to Dugan will be the brand management and
creative teams. Dugan’s 20 years of experience in food and beverage
marketing brings strength to this pivotal marketing role. Dugan
held a series of progressive positions at Kraft for 16 years
including leadership positions for key product categories and
brands including Kraft Salad Dressings, Miracle Whip, and Oscar
Mayer Foods. He most recently served as senior vice president of
marketing and culinary for Applebee’s and was responsible for brand
positioning, marketing campaigns and a culinary overhaul.
Rounding out the marketing leadership is newly appointed vice
president of digital strategies, Kim Lewis. With a 15-year career
in digital and e-commerce, Lewis leads SONIC’s digital strategy,
integrated marketing communications and customer relationship
management (CRM). Lewis most recently served as consultant to a
variety of brands on digital strategy and was previously head of
marketing and e-commerce for Golfsmith International.
“I am delighted to elevate Lori to chief marketing officer; she
is a talented, strong leader who enjoys the respect of our
franchisees and won the position through a highly competitive
national search,” said Cliff Hudson, Sonic Corp. CEO. “We were very
pleased with the caliber of candidates discovered during the search
and are pleased for Darin and Kim to join the team. The decades of
experience these three leaders share will propel the business and
the brand forward for many years to come.”
In addition to the marketing positions announced today, SONIC is
currently recruiting for a chief brand officer. In the future, the
marketing team will report to this new function as will SONIC’s ICE
– Integrated Customer Engagement – strategy and the evolution of
the brand concept. Designed to deliver the most personalized
restaurant experience in the quick service industry, ICE utilizes
the brand’s proprietary Point-Of-Personalized-Service (POPS)
digital menu boards as well as mobile, social and other digital
technology.
About SONIC, America’s
Drive-In
SONIC, America's Drive-In is the nation's largest drive-in
restaurant chain serving approximately 3 million customers every
day. Nearly 94 percent of SONIC's 3,500 drive-in locations are
owned and operated by local business men and women. For 64 years,
SONIC has delighted guests with signature menu items, 1.3 million
drink combinations and friendly service by iconic Carhops. Since
the 2009 launch of SONIC's Limeades for Learning campaign in
partnership with DonorsChoose.org, SONIC has donated $8.4 million
to public school teacher’s classrooms nationwide to fund essential
learning materials and innovative teaching resources to inspire
creativity and learning in their students. To learn more about
Sonic Corp. (NASDAQ/NM: SONC), please visit sonicdrivein.com and
please visit or follow us on Facebook and Twitter. To learn about
SONIC's Limeades for Learning initiative, please visit
LimeadesforLearning.com.
SONC-M
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170615005243/en/
Sonic Corp.Christi Woodworth, 512-542-2804Vice President of
Public Relationschristi.woodworth@sonicdrivein.com
Sonic (NASDAQ:SONC)
Historical Stock Chart
From Mar 2024 to Apr 2024
Sonic (NASDAQ:SONC)
Historical Stock Chart
From Apr 2023 to Apr 2024