Sears Hometown Store in Carroll Refreshes Appliance Retail Strategy
June 10 2017 - 10:07AM
Evolving to meet changing consumer needs and to embrace its
nationwide branding as “America’s Appliance Experts®,” the refresh
of the Sears Hometown Store in Carroll, Iowa culminates with a
grand reopening celebration June 16-17, 2017. Throughout the
celebration weekend, consumers are invited to enjoy an additional
discount of 10 percent off almost everything in the store.*
Located at 1108 Heires Avenue in Carroll, the
store refresh includes a new product assortment, redesigned
merchandising, new fixtures & signage, and comprehensive
employee training, among other changes.
“Customers throughout the Carroll area can still
expect the same low prices they’ve come to know but with a modern
approach,” said Troy Leick, a district manager of Sears Hometown
Stores in Iowa. “Every ‘America’s Appliance Experts’ store has been
retrofitted to better serve the needs of the customers. Our
specially certified sales teams can guide customers to use
interactive technology that searches a wide range of products or to
experience our improved kitchen vignettes and laundry innovation
area.”
In the new store design, appliances occupy more
than half of the sales floor and include more brands with an
improved presentation. The store’s appliances are also focused on
innovative and value-added products from LG®, GE®, Whirlpool®,
Maytag®, KitchenAid®, Samsung® and Kenmore®.
The new floor plan also includes the ability to
showcase complete kitchen packages through the addition of three
kitchen vignettes. This allows stores to display an entire
four-piece kitchen from multiple brands in a small amount of floor
space, making it easier for customers to choose products. Another
new feature that simplifies the buying process is a designated
laundry innovation area, showcasing multiple brands and innovations
that lets customers easily explore the differences between the
various product lines.
As part of the refresh, the Sears Hometown Store
in Carroll provides industry leading comprehensive training to
store associates, including brand specific selling certification.
These brand certified sales associates help ensure customers find
the best product for their needs at the best possible price.
Customers in Carroll also benefit from a new touch-screen kiosk
where they can work with a salesperson or browse on their own to
explore product options or make purchases. With the touch-screen
kiosk, associates and customers can review product features and
benefits as well as various models from the entire online database
of Sears products – all while browsing models around the sales
floor. Among major retailers, the Sears Hometown Store in Carroll
is leading the way for the integration of touch-screen devices into
the sales process.
The Carroll location is part of a system-wide
refresh of all Sears Hometown Store locations. The Company began
updating units in 2015 and now has more than 635 “America’s
Appliance Experts” locations across the United States. To learn
more about Sears Hometown Stores, visit
www.searshometownstores.com.
* Subject to certain exclusions, as detailed in print ad
promotions available in the store. Also, not available on
price-matched merchandise.
About Sears Hometown and Outlet Stores,
Inc. Sears Hometown and Outlet Stores,
Inc. (NASDAQ:SHOS) is a national retailer
primarily focused on selling home appliances, lawn and garden
equipment, tools and hardware. As of October 29, 2016, Sears
Hometown and Outlet Stores, Inc. and its dealers and franchisees
operated 1,115 stores across all 50 states as well as in Puerto
Rico and Bermuda. In addition to merchandise, Sears Hometown and
Outlet Stores, Inc. provide consumers with access
to a full suite of services, including home delivery, installation
and extended service contracts.
Operating through two segments—the Sears
Hometown and Hardware segment and the Sears Outlet segment—Sears
Hometown and Outlet Stores, Inc. and its subsidiaries offer
franchise and dealership opportunities focused on selling, as
applicable, top brand home appliances, hardware, tools, lawn and
garden equipment and outlet merchandise. For more information about
Sears Hometown & Outlet Stores, Inc., visit www.shos.com. To
learn about the opportunity to own and operate a store format,
visit www.ownasearsstore.com.
For more information contact: Mike Garabedian at 847-945-1300 or MGarabedian@fishmanpr.com, or visit our corporate website at www.shos.com.
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