EL SEGUNDO, Calif.,
May 19, 2017 /PRNewswire/
-- After eight weeks of viewing over 35 toy inventions the kid
judges have spoken, and Artsplash™ (formerly known as Liquid Art)
prevailed as the first-ever winner of ABC's "The Toy Box."
Artsplash™ is now available for purchase online exclusively at
Toysrus.com and will be available only at Toys"R"Us®
stores nationwide beginning tomorrow, Saturday, May 20.
Artsplash™ is a one-of-a-kind art set unlike anything on the
market today. This new toy gives kids tools to create limitless 3D
art with water by simply dipping the Aquapen into various colored
dyes and then placing the colored water onto any of the six
different Artsheets. When kids are finished they just wipe the
Artsheet clean and start again.
"Ever since I was young, inventing was my dream, and I created
Artsplash™ to give kids a new way to create their own masterpieces,
with something other than just a paint brush and paper," said
Ryan Stewart, Winner of ABC's The
Toy Box. "To be able see something I created on-shelf at Toys"R"Us
is a childhood dream come true."
"For seven weeks I have seen everything from candy cannons to
dolls with wigs!" said Eric
Stonestreet, host of ABC's The Toy Box. "Artsplash™ is
something I would have loved to have as a kid. I think parents and
kids will enjoy playing and creating with Artsplash™
together."
ABC, Mattel and Hudson Media developed "The Toy Box" to give
audiences across the country a sneak peek into the world of toy
invention.
"The Toy Box has given us a new way to connect with talented
inventors and celebrate the creativity and innovation it takes to
make a toy." said Richard Dickson,
President and COO, Mattel.
Over the course of the series, inventors presented their toy
concepts to a group of mentors that included Dylan's Candy Bar owner Dylan
Lauren, toy guru Jim Silver
and Pixar Creative Director of Consumer Products Jen Tan. Once the toy maker made it past the
mentors, they moved on to The Toy Box where a panel of young,
no-holds-barred judges that included Sophia
Grace Brownlee ("The Ellen Degeneres Show"), Aalyrah
Caldwell ("Uncle Buck"), Toby Grey
("The Unexpected John Cena Prank") and Noah
Ritter ("The Ellen Degeneres Show") decided which toy would
move on to the finals and be crowned the winner. After deliberating
over the finalists, the judges selected Liquid Art, now known as
Artsplash™, as the grand prize winner.
"When Mattel came to us about 'The Toy Box,' we knew it was a
winning idea and that Toys"R"Us was the only retailer who could
help make Ryan's dream a reality," said Richard Barry, Executive Vice President and
Global Chief Merchandising Officer, Toys"R"Us and Babies"R"Us.
"Fans of the show will be excited to find Artsplash™, Ryan's
imaginative, original toy concept, in our Hot and New feature shop
– at the front and center of all Toys"R"Us stores – when we open
our doors tomorrow morning."
Artsplash™ is now available at online exclusively at Toysrus.com
and will be available for purchase at all Toys"R"Us stores
nationwide beginning tomorrow. For more information on ABC's "The
Toy Box," and the winning toy visit
http://abc.go.com/shows/the-toy-box.
About Mattel
Mattel is a creations company that
inspires the wonder of childhood. Our mission is to be the
recognized leader in play, learning and development worldwide.
Mattel's portfolio of global consumer brands includes American
Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and
Thomas & Friends™, among many others. Mattel also creates a
wealth of lines and products made in collaboration with leading
entertainment and technology companies. With a global workforce of
approximately 32,000 people, Mattel operates in 40 countries and
territories and sells products in more than 150 nations. Visit us
online at www.mattel.com.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's
leading dedicated toy and baby products retailer, offering a
differentiated shopping experience through its family of brands.
Merchandise is sold in 883 Toys"R"Us and Babies"R"Us stores in
the United States, Puerto Rico and Guam, and in 795 international stores and 254
licensed stores in 37 countries and jurisdictions. With its strong
portfolio of e-commerce sites including Toysrus.com and
Babiesrus.com, the company provides shoppers with a broad online
selection of distinctive toy and baby products. Toys"R"Us, Inc. is
headquartered in Wayne, NJ, and
has an annual workforce of approximately 60,000 employees
worldwide. The company is committed to serving its communities as a
caring and reputable neighbor through programs dedicated to keeping
kids safe and helping them in times of need. Since 1992, the
Toys"R"Us Children's Fund, a public charity affiliated with
Toys"R"Us, Inc., has donated more than $130
million in grants to children's charities. For more
information, visit Toysrusinc.com or follow @ToysRUsNews on
Twitter. Follow Toys"R"Us and Babies"R"Us on Facebook at
Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at
Twitter.com/Toysrus and Twitter.com/Babiesrus.
About Disney-ABC Television Group
Disney|ABC
Television Group is comprised of The Walt Disney Company's global
entertainment and news television properties, owned television
stations group, and radio business. This includes ABC Studios,
a global leader in the development, production and distribution of
entertainment content across broadcast, cable and on-demand
platforms; the ABC Owned Television Stations Group; and the ABC
Television Network, which provides entertainment and news
programming to viewers via more than 200 affiliated stations across
the U.S. It also includes Disney Channels Worldwide, a portfolio of
116 kid-driven, family-inclusive entertainment channels, including
Disney Channel, Disney XD, Disney Junior, Disney Cinemagic,
Hungama, and Radio Disney brands, as well as cable network
Freeform, which targets Millennials. Disney|ABC Home Entertainment
and Television Distribution and Disney Media Distribution round out
the portfolio. Disney|ABC Television Group also has equity
interests in A+E Networks and Hulu.
Contact:
Candice
Jacobson
Mattel Global Communications
310-252-4619
Candice.Jacobson@Mattel.com
Nicole Hayes
Toys"R"Us Public Relations
973-617-4371
Nicole.Hayes@toysrus.com
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SOURCE Mattel, Inc.