DOSWELL, Va., May 17, 2017 /PRNewswire/ -- Step into a
brand new virtual world at Kings Dominion as the park debuts an
interactive, competitive gaming experience – "The Battle for Kings
Dominion."
This immersive gaming app combines augmented reality with
traditional gaming and will take the in-park experience to the next
level, allowing guests to declare their loyalty to a coaster
alliance and then "battle" against each other to take control of
the Kings Dominion realm.
"We are excited to introduce our guests to an entirely new
digital layer of the park experience," said Gary Chadwick, Kings Dominion's Vice President
and General Manager. "Being able to gamify the park through the
Battle for Kings Dominion, from interactive queue lines and midways
to the personification of rides, will make for an even more
engaging day."
The cutting-edge Extended Experience game was developed by
experiential design experts Holovis. Gamers will be able to choose
from five coaster alliances: Dominator, Flight of Fear,
Intimidator® 305, Avalanche or Volcano. Each alliance has its own
unique character avatar and a custom battle shield. Guests will
compete against each other and attempt to defeat the other
alliances for dominance of the park throughout the day.
Players can earn points in various ways including playing augmented
reality mini-games in special parts of the ride queue lines, taking
over territory from competing teams, answering trivia and riding
roller coasters. Augmented reality moments from the
experience will also come to life on the guest's Apple® or Android™
device and can be shared with friends and on social media.
"Extended Experiences are the future of entertainment," explains
Amy Steele, VP of Development at
Holovis. "This is where every element is connected together
allowing guests to discover hidden narratives and gamify what are
traditionally passive moments. They can even continue to customize
their Coaster Alliance avatar from home as people prepare for their
next visit."
The Battle for Kings Dominion will be available for download on
May 19. To complement the game, Kings
Dominion has added free park-wide Wi-Fi, making it even easier to
play and connect while visiting. A new mobile app complete with an
interactive park map and ride wait times is now available. For the
full calendar of 2017 operating hours, visit
www.kingsdominion.com.
Kings Dominion is owned and operated by Cedar Fair
Entertainment Company, a publicly traded partnership that is listed
for trading on The New York Stock Exchange under the symbol "FUN."
In addition to Kings Dominion, Cedar Fair also owns and operates
ten other amusement parks, four water parks, one indoor water park,
and five hotels. Cedar Fair also operates the Gilroy Gardens Theme
Park in California under a
management contract.
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SOURCE Kings Dominion