Nationstar to Officially Become Mr. Cooper in August 2017
May 02 2017 - 9:00AM
Business Wire
Industry-Leading Residential Mortgage Servicer
Reveals Next Steps in Transformative Rebrand
Nationstar Mortgage Holdings Inc. (NYSE: NSM) (“Nationstar”)
today announced that it will officially rebrand its operating
company, Nationstar Mortgage LLC, to “Mr. Cooper” in August. The
brand name change is a significant step forward in the company’s
two year transformation to make homeownership more rewarding and
less worrisome for its nearly 3 million customers.
Initially, Nationstar launched Mr. Cooper to its team members in
early 2016, focusing first on cultural change and a newly
established mission to keep the dream of homeownership alive for
customers. It redefined its values to encourage team members to be
challengers of convention, champions for customers and cheerleaders
for the team – all in an effort to help customers better navigate
the often-complex mortgage process.
“Launching Mr. Cooper is another important step in our journey
to transform the customer experience; and while our journey is
still evolving, I’m incredibly proud of our team and the impactful
changes we’ve made throughout our company,” said Jay Bray, Chairman
and CEO of Nationstar. “Rallying around our new identity has helped
us to create an entire company dedicated to keeping the dream of
homeownership alive for our customers. Becoming Mr. Cooper and
making the home loan experience great are key in our goal of
creating customers for life.”
After extensive research and testing, Mr. Cooper was selected as
the new brand name to personify the next generation of home loan
servicing and lending for the company. It represents a more
personal relationship customers can have with their home loan
provider. The brand recognizes the critical role of a customer
advocate in delivering a positive experience and aligns the entire
company behind the spirit of customer advocacy. The initiative to
select Mr. Cooper was led by Nationstar’s marketing team and
supported by creative agency Phenomenon. The company analyzed
thousands of names in the process.
The new brand identity will combine a fresh, modern look and
brand voice with a host of new features that help customers get
more from their home loan experience. Valuable features include the
recently launched Street SmartsTM from Nationstar, a digital home
loan advisor that can deliver custom insights on a customer’s loan,
home and neighborhood. The suite of tools, available on the
company’s website and mobile app, gives customers personalized
data, including credit scores, tailored equity analysis, custom pay
down options as well as the ability to find a home, identify the
right loan or refinance options and locate a top realtor in their
neighborhood.
Nationstar will begin directly notifying customers of the name
change later this month, ensuring a seamless transition over the
next several months. In those communications, customers will be
introduced to the Mr. Cooper brand name and Nationstar’s renewed
commitment to great service. Everything about customer loans will
remain the same including account status, information and details
and payment process. The current Nationstar website will transition
from www.mynationstar.com to www.mrcooper.com in August. Customers
can visit www.mrcooper.com now to learn more about the brand
transformation. Xome® and its subsidiaries will not be impacted by
the change and will continue operating under their current brand
names.
About Nationstar Mortgage Holdings Inc.
Based in Dallas, Texas, Nationstar provides quality servicing,
origination and transaction based services related principally to
single-family residences throughout the United States. Additional
corporate information is available in the Shareholder Relations
section of www.mynationstar.com.
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Nationstar Mortgage Holdings Inc.Christen
ReyengaMediaRelations@nationstarmail.com
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