NEW YORK, April 27, 2017 /PRNewswire/ -- Iconic
American retailer dressbarn announces it has teamed with
HarperCollins Publishers for the exclusive release of The Happy
Cook: The dressbarn Special Edition, just in time for the
Mother's Day holiday. Featuring
125 fresh, fast and delicious recipes the whole family will love,
the book, from author, chef, television personality and mother,
Daphne Oz is marked by a custom
cover and a note from Daphne inside specially written for dressbarn
customers.
The Happy Cook: The dressbarn Special Edition will be
offered for purchase at dressbarn stores starting on Saturday, May
6. Exclusively on Saturday, May
6, dressbarn will be celebrating the book launch during
their Mother's Day event in all of
their 790 stores and offering it as a free gift with purchase of
$100 or more. All offers are
valid only while supplies last.
Daphne Oz will also be hosting an
in-store appearance, where she will be meeting customers and
signing copies of the book, on May 6
at the dressbarn in Nanuet, NY
from 12-2PM.
dressbarn has always been driven by style, value and the
customer. Having recently launched a specialty store format
with expanded offerings in the form of four distinct shop-in-shops
– roz&ALI, Westport, dbSunday
and DRESSBAR, this special edition book is another way that
dressbarn is catering to and giving back to their customers.
"I am thrilled to deliver dressbarn's customers a special
limited edition copy of The Happy Cook! To me, a happy
cook is a confident one. In the same way a great outfit
transforms how we feel in the world and lets us put our best face
forward, a great recipe that delivers maximum results for minimum
effort allows us to relax and have fun in the kitchen," said
Daphne Oz. "I hope dressbarn
shoppers will enjoy exploring their inner domestic goddesses (or
goddishes) with the help of these recipes."
"At dressbarn, we value our customers and want to provide them
with fashion and value in all aspects of their lives when it comes
to style and beyond, and what better time to do that than
Mother's Day," said Stephanie Garbarini, Vice President Brand
Marketing, dressbarn. "Many of our customers are moms, who
love to read and cook, so partnering with Daphne Oz and HarperCollins was a natural fit
for us."
"We're excited to partner with dressbarn on this unique
opportunity," said Andrea Rosen,
Senior Vice President, Special Markets, HarperCollins Publishers.
"At HarperCollins, we're always looking for ways to provide
additional value to our authors and to expand their readership.
Matching Daphne with dressbarn enabled us to do both."
About dressbarn
dressbarn, a subsidiary of Ascena Retail Group Inc.
(NASDAQ -- ASNA), is a omni-channel specialty retailer with
over 790 stores, featuring its own line of women's casual,
wear-to-work and special occasion apparel at great values, in sizes
4-24. dressbarn is focused on creating meaningful customer
experiences through fashion adventures, style solutions, relevant
choices and personalized service.
About HarperCollins Publishers
HarperCollins Publishers is the second largest consumer book
publisher in the world, with operations in 18 countries. With two
hundred years of history and more than 120 branded imprints around
the world, HarperCollins publishes approximately 10,000 new books
every year in 17 languages, and has a print and digital catalog of
more than 200,000 titles. Writing across dozens of genres,
HarperCollins authors include winners of the Nobel Prize, the
Pulitzer Prize, the National Book Award, the Newbery and Caldecott
Medals, and the Man Booker Prize. HarperCollins, headquartered
in New York, is a subsidiary of
News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) and can be visited
online at corporate.HC.com.
About Daphne Oz
Daphne Oz is the Emmy
Award-winning cohost of ABC's hit lifestyle series, The Chew. A New
York Times Bestselling author and natural foods chef, Daphne's
recipes offer her readers time-saving tips, easy ingredient swaps
to boost nutrition and flavor, and her personal strategies for
making everyday meals a celebration for the whole family. Daughter
of Dr. Mehmet and Lisa Oz, she is a
graduate of Princeton University, The
Institute for Integrative Nutrition, and The Natural Gourmet
Institute. Daphne and her husband John live in New York City with their two children,
Philomena and John Jr.
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SOURCE dressbarn