Marketers Make Larger Investments In Influencer Marketing Than Ever Before
April 27 2017 - 8:01AM
Business Wire
69% of marketers that engage in Influencer
Marketing now have a stand-alone budget
IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx, the premier online
marketplace connecting brands and publishers with influential
content creators, found in its annual State of the Creator Economy
report more than half of all marketers surveyed reported Influencer
Marketing use in the past year.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170427005023/en/
Marketers Make Larger Investments In
Influencer Marketing Than Ever Before (Photo: Business Wire)
In addition, 69% of those working in brands and agencies that
engage in Influencer Marketing now have a stand-alone budget for
the approach. From 2014-16, an overall upward budget trend
continued — with marketers reporting high-end annual budgets of
$700k+ and more than 1 in 5 estimating their corporate-wide
Influencer Marketing budgets to be in excess of $1 million.
- In 2016, the median level Influencer
Marketing budget for brands was $500-999k.
- This increase in spending directly
correlates to an increase in positive net effectiveness momentum of
Influencer Marketing by 61% from 2015-16.
For the complete 2017 “State of the Creator Economy Report,”
visit
https://izea.com/resources/the-2017-state-of-the-creator-economy/.
About IZEA
IZEA operates IZEAx, the premier online marketplace that
connects marketers with influential content creators. IZEA creators
range from leading social media influencers to accredited
journalists. Creators are compensated for producing and
distributing unique content on behalf of marketers including long
form text, videos, photos and status updates. Marketers receive
influential consumer content and engaging, shareable stories that
drive awareness. For more information about IZEA, visit
https://izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements are based largely on IZEA's
expectations and are subject to a number of risks and
uncertainties, certain of which are beyond IZEA's control. Actual
results could differ materially from these forward-looking
statements as a result of, among other factors, competitive
conditions in the content and social sponsorship segment in which
IZEA operates, failure to popularize one or more of the marketplace
platforms of IZEA and changing economic conditions that are less
favorable than expected. In light of these risks and uncertainties,
there can be no assurance that the forward-looking information
contained in this press release will in fact occur. Please read the
full statement and disclosures here:
https://izea.com/investors/safe-harbor-statement/.
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version on businesswire.com: http://www.businesswire.com/news/home/20170427005023/en/
IZEA, Inc.Media Relations:Lindsay Broadhurst,
407-215-6218Director, Corporate Events &
Communicationlindsay.broadhurst@izea.com
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