All Canadians need to say is 'latte' to get
a hand-crafted beverage made with the perfect balance of espresso
and freshly steamed milk to deliver a premium coffee
experience
OAKVILLE, ON, April 19, 2017 /CNW/ - Today, Tim Hortons
announced its solution to a world of long-winded, overwhelming
coffee orders - its new, perfectly uncomplicated latte. Tim Hortons
Guests need only say "latte" to receive the new
made-to-order specialty beverage that's one size, one price and the
perfect balance of just two simple ingredients – freshly ground
premium 100% Arabica espresso beans and freshly steamed Canadian
milk.
"We are proud to have been brewing Canada's Favourite Coffee for
more than 50 years, so naturally our team was in pursuit of
excellence when it came to delivering the perfect latte to our
Guests at a great price," says Sami
Siddiqui, President, Tim Hortons
Canada. "Our latte is perfectly uncomplicated – it's easy to
order and hand-crafted with two simple ingredients. We are
confident that our Guests across the country will love Canada's new
favourite latte."
Tim Hortons and its Restaurant Owners have equipped over 3,500
restaurants across Canada with new, innovative espresso machines,
so Guests from coast-to-coast can experience the same perfectly
uncomplicated latte, wherever they are.
"The new Tim Hortons latte is made with premium espresso beans
sourced from the best coffee producing regions from around the
world, and made with 100% Canadian milk, resulting in a
super-smooth finish." says Kevin
West, Head of Coffee Operations at Tim Hortons. "With our
state-of-the-art machine, Guests stopping in at their local Tims
will be welcomed with the sounds and smells of espresso beans being
freshly ground, as they watch the milk being steamed and taste the
freshness in every cup."
Tim Hortons new lattes will be fully available in one size
across Canada as of April
26th at the affordable price of $2.99*. Guests are encouraged to share their
thoughts on this new beverage using the hashtag #JustSayLatte.
To celebrate the launch, Tim Hortons opened an unbranded,
minimalist café in Toronto called
Perfectly Uncomplicated Lattes with only one item on the menu
– a latte. Today, it was unveiled that this new Queen West coffee shop was in fact Tim Hortons
all along. The shop opened on April 5
and will remain open until April 26,
2017, with all proceeds going to the Tim Horton Children's
Foundation. For those in the Toronto neighbourhood, Tim Hortons is giving
away its new latte for free all day today (April 19) at the pop-up location at 634 Queen
St. West to celebrate the arrival of
the new latte at Tim Hortons restaurants across Canada.
*Plus applicable taxes. At participating locations. Prices may
vary by location
About TIM HORTONS®
TIM HORTONS® is one of North America's largest restaurant chains
operating in the quick service segment. Founded as a single
location in Canada in 1964, TIM
HORTONS® appeals to a broad range of consumer tastes, with a menu
that includes premium coffee, hot and cold specialty drinks
(including lattes, cappuccinos and espresso shots), specialty teas
and fruit smoothies, freshly baked goods, grilled Panini and
classic sandwiches, wraps, soups, prepared foods and other food
products. As of December 31, 2016,
TIM HORTONS® had more than 4,600 system-wide restaurants located in
Canada, the United States and the Middle East. The TIM HORTONS® brand is owned
by Restaurant Brands International Inc. (TSX,NYSE: QSR), one of the
world's largest quick service restaurant companies with more than
$24 billion in system sales and over
20,000 restaurants. To learn more about the TIM HORTONS® brand,
please visit the TIM HORTONS® brand website at www.timhortons.com
or follow us on Facebook, Twitter and Instagram.
About Restaurant Brands International
Restaurant
Brands International Inc. ("RBI") is one of the world's largest
quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000
restaurants in more than 100 countries and U.S. territories. RBI
owns three of the world's most prominent and iconic quick service
restaurant brands – TIM HORTONS®, BURGER KING®, and POPEYES®. These
independently operated brands have been serving their respective
guests, franchisees and communities for over 40 years. To learn
more about RBI, please visit the company's website at
www.rbi.com.
SOURCE Tim Hortons