E*TRADE Brings Its Digital Experience to Life with New Flagship NYC Branch
April 04 2017 - 4:05PM
Business Wire
E*TRADE’s flagship branch in Midtown Manhattan
builds upon a client experience that prominently features
cutting-edge digital platforms, backed by in-person guidance
E*TRADE Financial Corporation (NASDAQ: ETFC) today announced the
opening of its flagship branch in Midtown Manhattan. Offering
immersive technology and an innovative layout, E*TRADE’s new branch
aims to meet the complex needs of all types of investors—from the
self-directed, to more active traders, to investors looking for
guidance, to those looking for a hand in building or protecting
their nest egg. Key features of the branch include:
- An interactive technology bar that
allows customers to explore E*TRADE platforms including E*TRADE’s
robo advisor Adaptive Portfolio, advanced trading platforms, and
mobile offerings.
- Private work spaces where customers can
plug in their computers and trade—with an Active Trader Specialist
close by to answer questions.
- Modern aesthetic and open layout where
customers can try new technologies or learn about trading and
investing.
- Digitally enabled learning spaces for
trading workshops, Education Events, live web seminars, and other
events.
- E*TRADE Financial Consultants on hand
to provide complimentary portfolio reviews.
“With the new flagship branch, we are pleased to bring the best
of E*TRADE’s digital experiences to the real world, taking a very
different approach to the branch customer experience,” said Mike
Murphy, SVP of Retail Brokerage at E*TRADE Financial. “Across
financial services, most branches are back-loaded, with the
entrance set up to feel like a waiting room. We turned the model
around, bringing the best experiences to the front of the
space—inviting any and all to test new technologies, talk to our
professionals, or even leverage our branch for their own remote
investing or trading. The flagship branch is not just about
managing money—it’s about empowering and inspiring our
customers.”
Visit E*TRADE’s newest branch at 145 East 42nd Street between
Lexington Avenue and 3rd Avenue.
E*TRADE aims to enhance the financial independence of traders
and investors through a powerful digital offering and professional
guidance. To learn more about E*TRADE’s trading and investing
platforms and tools, visit etrade.com.
For useful trading and investing insights from E*TRADE, follow
the company on Twitter, @ETRADE.
About E*TRADE Financial
The E*TRADE Financial family of companies provides financial
services, including trading, investing, investment advisory, and
banking products and services, to retail customers. Securities
products and services are offered by E*TRADE Securities LLC (Member
FINRA/SIPC) and OptionsHouse (Member FINRA/SIPC/NFA). Managed
Account Solutions are offered through E*TRADE Capital Management,
LLC, a Registered Investment Adviser. Bank products and services
are offered by E*TRADE Bank, a Federal savings bank, Member FDIC,
or its subsidiaries. More information is available at
www.etrade.com.
Important Notices
E*TRADE Financial, E*TRADE, the E*TRADE logo, and OptionsHouse
are trademarks or registered trademarks of E*TRADE Financial
Corporation. ETFC-G
© 2017 E*TRADE Financial Corporation. All rights reserved.
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