BATTLE CREEK, Mich.,
April 3, 2017 /PRNewswire/
-- Kellogg Company today announced a three-year
extension of its collegiate multimedia rights partnership with IMG
and the addition of 10 schools to its growing marketing portfolio.
The agreement between Kellogg Company and IMG now features social
media, digital, in-store, in-game and radio assets with 25
universities for football as well as basketball utilizing the
Cheez-It® and Pringles® brands.
"We are excited about extending our partnership with IMG to
offer even more snacking enjoyment with brands like Pringles
and Cheez-It," said Melissa
Pawlowicz, Senior Director, Promotions. "We have been
pleased with our involvement in sporting events, such as basketball
and football, and are happy to make even more of an impact with
sport fans."
"Kellogg's is a brand that understands college sports fans'
passion and the power of marketing at the national and university
level," said Andrew Judelson,
Executive Vice President Sales and Marketing, IMG College. "We are
happy to continue working alongside Kellogg as their collegiate
platform evolves in size and scope."
The first two years of the Kellogg Company's collegiate efforts
included the debut of the Celebrity Crunch Classic, a sweepstakes
that provided fans the chance to play in a basketball game
alongside athletes and celebrities. Held in Phoenix on Sunday,
April 2, this year's event included basketball legends
Charles Barkley and Magic
Johnson.
In the fall, the Kellogg Company will unveil the "Best Seats in
the House" consumer promotion giving fans the opportunity to attend
football games at their favorite schools.
About Kellogg Company
At Kellogg Company (NYSE: K), we
strive to make foods people love. This includes our beloved brands
–Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®,
Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families
so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is
the world's leading cereal company; second largest producer of
crackers and savory snacks; and a leading North American frozen
foods company. And we're a company with a heart and soul,
committing to help create 3 billion Better Days by 2025 through
our Breakfasts for Better Days global purpose platform. To
learn more, visit www.KelloggCompany.com or
www.OpenforBreakfast.com and follow us on
Twitter @KelloggCompany, YouTube and on our Social K
corporate blog.
About IMG
IMG is a global leader in sports, events,
media and fashion, operating in more than 30 countries. The company
represents and manages some of the world's greatest sports figures
and fashion icons; stages hundreds of live events and branded
entertainment experiences annually; and is a leading independent
producer and distributor of sports and entertainment media. IMG
also specializes in sports training; league development; and
marketing, media and licensing for brands, sports organizations and
collegiate institutions.
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SOURCE Kellogg Company