The World's Largest Sparkling Water Brand Launches
"NanoDrop" To Advocate Using Tap Water And SodaStream For Healthy
Hydration Instead Of Plastic Bottles And The
Pollution They Bring
AIRPORT CITY, Israel,
April 3, 2017 /PRNewswire/
-- SodaStream International Ltd. (NASDAQ:SODA), the world's
No. 1 sparkling water brand, announced today that it was the brand
behind NanoDrop; a fun new April Fools' marketing campaign
featuring one of today's most recognizable television
and media personalities and entrepreneurs, the iconic
Paris Hilton. The campaign
brings attention to the environmental scourge our planet faces due
to pollution from single use plastic water bottles.
To see the video, visit: www.nanodrop.org
The SodaStream NanoDrop campaign features humorous video content
starring Paris Hilton, who appears
to debut the latest invention from her very own 'Paris Hilton
Institute of Plastic Pollution Solutions' (PHIPPS):
NanoDrop, 'a highly condensed sparkling water.'
In the video, Hilton describes how witnessing the harmful
effects of plastic pollution has driven her to use her influence to
take action. The video explains how Ms. Hilton and her team of
PHIPPS scientists created a revolutionary new water product – 5000
times more hydrating than regular water. Ms. Hilton points out that
only one drop of NanoDrop is necessary to maintain a healthy level
of hydration, whilst cutting out the need to carry heavy plastic
bottles that pollute our planet. As each drop is equal to one glass
of water, regular use of the product should save up to 1,500
plastic bottles per person every year.
A follow up "reveal" video to the initial prank, housed on the
official NanoDrop website, furthers the narrative and explains that
a "slight" error in calculation has caused some hydration problems.
Revealing the satire, Hilton explains that, in fact, SodaStream is
a great way to achieve healthy hydration without harmful plastic
bottle pollution and the inconvenience of lugging heavy bottles of
water.
As a brand-launching entrepreneur and businesswoman, Hilton was
chosen by SodaStream as the perfect ambassador for the campaign. A
SodaStream enthusiast herself, Hilton stated, "I loved working on
this campaign as it delivers a really important message in a funny
way that empowers everyone to make better choices and promotes a
healthier and sustainable way of life." She continued, "I'm always
open to new ways to stay healthy and hydrated, but while it's clear
that getting our daily water intake is important, carrying home
plastic bottles in the process is unnecessary when we have a great
alternative in SodaStream."
The campaign was produced by creative agency Allenby Concept
House and the videos were directed by Ohav Flantz. To create a
sense of credibility around the April Fool's prank prior to the
reveal, a NanoDrop website and Facebook page were launched in the
days leading up to April Fools' Day.
The platforms featured information on the fictional company and
details on the soon-to-be-revealed product, while hiding the
SodaStream connection. To add credentials to the fantasy product,
Professor Ron Naaman from the
Weizmann Institute of Science and an expert in the field of
Molecular Electronics showed his support of NanoDrop. Endorsing the
research and the revolutionary product, Professor Naaman stated
that it "may represent an important advanced leap in the field of
Nano technology."
"Using fresh tap water and a SodaStream sparkling water maker to
stay hydrated is an easy and economical solution for consumers –
one that doesn't involve lugging bottles home or polluting the
planet," said Matti Yahav, VP Global
Marketing, SodaStream International. "We brought Paris Hilton and an edgy campaign to help us
draw attention to the issue in a way that is fun and entertaining.
Millions of consumers are using SodaStream worldwide and we hope
millions more will join us in saving our planet from plastic
bottles."
About SodaStream
SodaStream is the No. 1 sparkling water brand in the world and
the leading manufacturer and distributor of Sparkling Water Makers.
We enable consumers to easily transform ordinary tap water into
sparkling water and flavoured sparkling water in seconds. By making
ordinary water fun and exciting to drink, SodaStream helps
consumers drink more water. Sparkling Water Makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks. The products promote health and
wellness, are environmentally friendly, cost effective, and are
customizable and fun to use. Products are available at more than
80,000 retail stores across 45 countries. To learn more about how
SodaStream makes water exciting and follow SodaStream on Facebook,
Twitter, Pinterest, Instagram and YouTube, visit
www.sodastream.com.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/sodastream-reveals-april-fools-day-prank-with-paris-hilton-300432766.html
SOURCE SodaStream International Ltd.