Limelight Networks’ “State of the User Experience” Research Report Reveals High Website Performance Expectations on All...
March 22 2017 - 8:00PM
Business Wire
Offering Positive Online Experiences Tailored
By Country Is Critical
Smartphones are the go-to device for accessing the Internet
throughout Southeast Asia, and consumers expect fast performance of
websites across all devices, according to the “State of the User
Experience” research report released by Limelight Networks (Nasdaq:
LLNW), a global leader in digital content delivery.
“Our new research shows that nearly half of adult consumers in
Southeast Asia are online 16 hours or more each week, outside of
work, and they have high expectations for website performance,
especially when it comes to e-commerce,” said Jaheer Abbas,
Regional Sales Director at Limelight. “Nearly everyone surveyed
said that they’re likely to recommend a brand to a friend if they
have a positive web experience, and on the flip side, that they’ll
leave and go to a competitor if it isn’t a good experience.”
While there is a great deal of behavioral consistency throughout
the region, some interesting regional differences were identified.
Personalized web experiences were ranked as very important in all
countries, but were slightly less so in Singapore. Also, while the
majority of respondents regionally will abandon a website if the
experience is slow, there is slightly more patience in the
Philippines.
Despite these differences, the report clearly illustrates the
need for organizations to prioritize the optimization of mobile
experiences, understand the expectations of consumers within each
country rather than implementing a “one-size-fits-all” approach,
and accelerate website performance to keep visitors engaged.
Time spent online varies by country and generation. People in
the Philippines spend the most time online closely followed by
those in Malaysia. People in Singapore are online the least. In
Thailand, millennials are online the least, with 34 percent online
16 hours or more per week compared to 42 percent for all other age
groups. The gap is even greater in the Philippines, where 39
percent of millennials versus 56 percent of all other age groups
are online this amount of time.
Additional insights from the report include:
- Performance impacts e-commerce
sales. Nearly half (43 percent) of consumers surveyed will
leave a website and go to a competitor if a webpage takes too long
to load.
- Websites should load quickly on all
connected devices. 84 percent of respondents report they expect
equally fast load times on any device.
- People come for the content.
Social media is the top online activity closely followed by online
video, and fresh and updated content ranks as the top expectation
for web experiences.
- Consumers want personalized website
experiences. Most consumers (67 percent) surveyed want a
website to remember them and make recommendations based on previous
visits.
The “State of the User Experience - South East Asia” report is
based on a survey of 1,600 consumers chosen at random in the
Malaysia, Thailand, Singapore, and the Philippines, aged 18 and
over. Download the complete report here.
About LimelightLimelight Networks Inc., (NASDAQ: LLNW), a
global leader in digital content delivery, empowers customers to
better engage online audiences by enabling them to securely
manage and globally deliver digital content, on any device.
The company’s award winning Limelight Orchestrate™ platform
includes an integrated suite of content delivery technology and
services that helps organizations secure digital content, deliver
exceptional multi-screen experiences, improve brand awareness,
drive revenue, and enhance customer relationships — all while
reducing costs. For more information, please
visit www.limelight.com, read our blog, follow us
on Twitter, Facebook and LinkedIn and be
sure to visit Limelight Connect.
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LEWISGayathri Kumarasamy, +65 6571
9145gayathri.kumarasamy@teamlewis.comorInvestor
Inquiries:ir@limelight.com
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