Fogo de Chão Completes Renovation of Flagship Beverly Hills Location
March 16 2017 - 2:47PM
Internationally-renowned Brazilian steakhouse Fogo de Chão has
unveiled the completed renovation of its iconic Beverly Hills
restaurant located just north of Wilshire Boulevard at 133 N. La
Cienega Blvd.
The renovated restaurant’s design is contemporary with warm and
traditional touches that pay homage to Fogo’s Southern Brazilian
roots; it offers guests a variety of updated features and fixtures
in the foyer, main dining room, private dining areas, Bar Fogo area
and more. Several visual barriers have been removed in the dining
room to allow clear sightlines throughout, and heavy window
treatments have been traded for sheer curtains to wash the space
with natural light.
Other highlights of the completed renovation efforts
include:
- A new, 16-foot bas-relief rendition of O Laçador, a nod to the
original gaucho monument erected in 1958 in Porto Alegre, Brazil,
the home of the original Fogo de Chão;
- Expansion of Bar Fogo to include an imported, white Carrara
marble bar;
- New Market Table made with imported, white Carrara marble;
- A new outdoor patio;
- A living greenery wall; and
- New exterior signage and an expanded entrance and restaurant
foyer.
Fogo de Chão in Beverly Hills first opened its doors 12 years
ago in March 2005. Since then, the restaurant has been delighting
guests with Fogo’s trademark, authentic Brazilian hospitality, a
variety fire-roasted meats grilled using the traditional Southern
Brazilian culinary technique of churrasco (the art of roasting
meats over an open flame) and variety of fresh soups, salads and
other Market Table favorites, all offered as espeto corrido, or
“continuous service.”
“In looking to redesign the restaurant, we wanted to create an
environment in which our guests would be surrounded and delighted
by both classic and contemporary features in a new, vibrant
atmosphere, like natural lighting, new furniture and an expanded
bar,” said Larry Johnson, Chief Executive Officer of Fogo de
Chão.
The menu at Fogo de Chão features a wealth of savory,
fire-roasted meats perfectly seasoned, prepared and carved
tableside for each guest by a team of Brazilian-trained gaucho
chefs. To complement the variety of protein selections, guests can
also enjoy the gourmet Market Table & Feijoada Bar, which
includes a selection of seasonal salads, soups, fresh vegetables,
imported cheeses, feijoada (traditional black bean stew) and other
authentic Brazilian side dishes.
The renovated Beverly Hills location offers a
variety of other dining options and experiences, including:
- Gaucho Lunch: Designed to accommodate the busy
schedules of weekday diners and business professionals, starting at
$15. Guests may also choose to add a single cut of meat to the
Market Table, all for under $25.
- Brazilian Brunch: Introduced to celebrate
family and friends on Saturday and Sunday for $39.95, guests can
enjoy the Full Churrasco experience along with the Market Table,
fresh seasonal fruits, Greek Yogurt and some special,
Brazilian-inspired breakfast items like Pão de Queijo Egg Bake,
Braised Beef Rib Hash and a Seasonal Sunday Roast. To complement
the experience, Fogo de Chão offers a special Brunch Bar in the
main dining room where guests can enjoy made-to-order Caipirinhas
and classic American brunch cocktails with Brazilian twists such as
their cachaça Bloody Mary and Passion Fruit Mimosa.
- Bar Fogo: Created for those craving the
authentic Fogo de Chão experience in a more casual way, guests can
enjoy smaller, shareable plates, a variety of craft cocktails,
award-winning wines and happy hour specials located in the bar area
of the restaurant.
- Seafood: Brazilian-inspired seafood options
such as Shrimp Cocktail, Mango Chilean Sea Bass, and a Seafood
Tower are also available a-la-carte.
- Group and Private Dining: Whether celebrating
a special birthday or hosting a large corporate meeting, Fogo de
Chão has become the place for group and private dining
internationally. The Beverly Hills restaurant is well-suited for
groups of all sizes with customizable menus, beautiful private and
semi-private dining spaces, and complimentary A/V equipment.
In addition to the Beverly Hills location, Fogo de Chão also
recently renovated restaurants in Atlanta; Houston; and Addison,
Texas, with plans to renovate additional locations system wide
throughout 2017 and beyond. For more information or to make
reservations, please visit
http://fogodechao.com/location/beverly-hills.
About Fogo de ChãoFogo de Chão
is a leading Brazilian steakhouse, or churrascaria, which has
specialized for more than 37 years in fire-roasting high-quality
meats utilizing the centuries-old Southern Brazilian cooking
technique of churrasco. Fogo offers guests a wide variety of simply
seasoned meats that are carefully fire-roasted to expose their
natural flavors. The company was founded in 1979 in Porto Alegre,
Brazil, and expanded into the U.S. in 1997. There are currently 47
locations throughout Brazil, the United States, and Mexico,
including locations in São Paulo, Rio de Janeiro, New York,
Chicago, Los Angeles and Mexico City.
Additionally, Fogo offers a gourmet Market Table
& Feijoada Bar, which includes seasonal salads, soup, fresh
vegetables, feijoada (traditional black bean stew with rice, fresh
orange and yuca flour), and much more. Southern Brazilian side
dishes such as pão de queijo (warm cheese bread), crispy hot
polenta, and caramelized bananas are served family style. To
further complement the dining experience, the restaurant offers an
award-winning wine list, tempting dessert menu, and creative and
classic cocktails. Guests can also choose between lighter seafood
selections, or enjoy the gourmet Market Table only option. For more
information, visit Fogo.com, Facebook, Twitter, and
Instagram.
For a visual representation of the story of Fogo
de Chão, watch “The Gaucho Way,” a documentary-style video shot
through the eyes of real Fogo de Chão Brazilian gauchos and
explores the restaurant’s deep cultural roots in Southern
Brazil.
Media Contact:
Seth Grugle, ICR
646.277.1200
FogoPR@icrinc.com
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