TechTarget Lets B2B Tech Marketers Directly Inject Purchase Intent Insight into Marketo Workflows
March 14 2017 - 11:45AM
Business Wire
Priority Engine helps marketers increase the effectiveness of
marketing programs and accelerate pipeline development
Global marketing and sales services company
TechTarget, Inc. (Nasdaq: TTGT) today announced that its
Priority EngineTM purchase intent insight platform now integrates
directly with Marketo to help B2B marketing teams better fuel
marketing automation-based efforts by leveraging TechTarget’s deep
purchase intent resources. Priority Engine provides direct,
detailed access to ranked accounts and named prospects actively
researching enterprise technology purchases in specific
contextually relevant markets. This information is critical to
marketing and sales organizations looking to increase their
programs’ effectiveness.
Through the Priority Engine/Marketo integration, marketers can
automate prospect uploads to their own customized Marketo
instances, enabling them to quickly and easily support granular
content marketing campaign activity, MQL/SQL nurturing, ABM and
more.
“We are excited to provide our customers using Marketo with an
easy way to leverage our purchase intent insight to expand their
nurturing and other marketing activation capabilities. This quick
and easy integration will help marketers achieve immediate impact
as they look to build pipeline,” said Andrew Briney, senior vice
president of products, TechTarget. “This is the first of our
integrations with major marketing automation systems to be rolled
out throughout the first half of 2017.”
Integration with Marketo will help marketers:
- Optimize use of Marketo – Simply
and easily boost outbound marketing and nurturing results with
hundreds of new, fully validated prospects currently researching
in-market purchases, delivered weekly through Priority Engine.
- Better execute persona-based
marketing programs – Through the Target Profile feature in
Priority Engine, marketers can zero in on exactly the accounts and
prospects they want to target based on named buyer behavior,
account attributes or both. Marketers can customize marketing
campaigns in Marketo to automatically execute against Target
Profiles.
- Seamlessly align with any nurture
strategy – From the simplest to most sophisticated use cases,
Priority Engine can enrich Marketo Smart Lists weekly.
- Focus more on marketing strategy,
less on administrative tasks – With contacts pre-aligned to
Marketo Smart Lists and Nurture Campaigns, marketers can focus
immediately on improving messaging and conversion instead of on
setup tasks.
To learn more about Priority Engine, view this short video or
contact PriorityEngine@TechTarget.com.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
is a trademark of TechTarget. All other trademarks are the property
of their respective owners.
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TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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