PLANO, Texas, Feb. 21, 2017 /PRNewswire/
-- Epsilon®, an Alliance Data (NYSE: ADS) company,
today announced that it has signed a multi-year agreement with GNC
Holdings Inc., a leading global speciality health, wellness and
performance retailer. Epsilon is overseeing the development and
launch of GNC's new loyalty program technology platform in
the United States, allowing
customers to earn points and collect rewards for purchases
in-store, online and on mobile devices.
GNC Holdings, Inc. (NYSE: GNC) has launched a new external
communications program focused completely on the customer by
lowering in-store prices and launching a new points and free cash
back rewards-based loyalty program. Under terms of the new
agreement, GNC and Epsilon partnered to implement GNC's new loyalty
program. The program utilizes Epsilon's loyalty technology
platform, Agility Loyalty, which enables enhanced customer service
and engagement on an individualized level. By providing points and
rewards based on purchase activity, the membership program will
encourage new and return visits, instill brand loyalty and improve
overall customer experience.
"We want each customer who interacts with GNC to have the best
possible personalized brand experience, including for our loyalty
program, regardless of whether they're in-store, online or on a
mobile device," said Jeff Hennion,
Chief Marketing Officer at GNC. Paul
Yater, Chief Information Officer at GNC weighs in: "We chose
Epsilon as a partner because their offerings are extremely
flexible, and they understand what it takes to create deep,
emotional connections with customers. Additionally, Epsilon has the
ability to scale and enhance these services as our business
continues to grow."
"GNC and Epsilon share a common vision that understanding the
customer and delivering relevant offerings and communications is
what drives measurable business outcomes. Their enhanced loyalty
program, powered by our services and technology, will be a game
changer for their business," said Bryan
Kennedy, chief executive officer at Epsilon. "We're eager to
see business results as Epsilon's loyalty marketing and technology
services extend GNC's customer relationships even further.
About GNC Holdings, Inc.
GNC Holdings, Inc., headquartered in Pittsburgh, PA, is a leading global specialty
retailer of health and wellness products, including vitamins,
minerals, and herbal supplement products, sports nutrition products
and diet products, and trades on the New York Stock Exchange under
the symbol "GNC."
The Company – which is dedicated to helping consumers Live Well
– has a diversified, multi-channel business model and derives
revenue from product sales through company-owned retail stores,
domestic and international franchise activities, third party
contract manufacturing, e-commerce and corporate partnerships.
GNC's broad and deep product mix, which is focused on premium,
value-added nutritional products, is sold under GNC proprietary
brands, including Mega
Men®, Ultra Mega®, Total
Lean™, Pro Performance® AMP, Beyond
Raw®, GNC Puredge™, GNC
GenetixHD®, Herbal Plus® and under nationally
recognized third party brands.
About Epsilon
Epsilon® is an all-encompassing global marketing innovator.
We provide unrivaled data intelligence and customer
insights, world-class technology including loyalty, email and CRM
platforms and data-driven creative, activation and execution.
Epsilon's digital media arm, Conversant, is a leader in
personalized digital advertising and insights through its
proprietary technology and trove of consumer marketing data,
delivering digital marketing with unprecedented scale,
accuracy and reach through personalized media programs and through
CJ Affiliate, one of the world's largest affiliate marketing
networks. Together, we bring personalized
marketing to consumers across offline and online channels, at
moments of interest, that help drive business growth for brands.
Recognized by Ad Age as the #1 World CRM/Direct Marketing
Network, #1 U.S. Agency from All Disciplines and #1 Largest U.S.
Mobile Marketing Agency, Epsilon employs over 8,000 associates in
70 offices worldwide. Epsilon is an Alliance
Data company. For more information,
visit www.epsilon.com and follow us on
Twitter @EpsilonMktg.
About Alliance Data
Alliance Data® (NYSE: ADS) is a leading global provider
of data-driven marketing and loyalty solutions serving large,
consumer-based industries. The Company creates and deploys
customized solutions, enhancing the critical customer marketing
experience; the result is measurably changing consumer behavior
while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create
and increase customer loyalty through solutions that engage
millions of customers each day across multiple touch points using
traditional, digital, mobile and emerging technologies. An S&P
500 and Fortune 500 company headquartered in Plano, Texas, Alliance Data consists of three
businesses that together employ more than 16,000 associates at
approximately 100 locations worldwide.
Alliance Data's Card Services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, a
leader in personalized digital marketing. LoyaltyOne®
owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty
program, and Netherlands-based
BrandLoyalty, a global provider of tailor-made loyalty programs for
grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
Forward Looking Statements
This release contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Forward-looking statements give
our expectations or forecasts of future events and can generally be
identified by the use of words such as "believe," "expect,"
"anticipate," "estimate," "intend," "project," "plan," "likely,"
"may," "should" or other words or phrases of similar import.
Similarly, statements that describe our business strategy, outlook,
objectives, plans, intentions or goals also are forward-looking
statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contact: Alliance
Data
Tiffany Louder –
Investor Relations
Alliance Data
214.494.3048
tiffany.louder@alliancedata.com
Shelley Whiddon –
Media
214.494.3811
Shelley.whiddon@alliancedata.com
|
Epsilon
Britta Petersen –
Media
773-796-5434
Britta.petersen@epsilon.com
GNC
Laura
Brophy
212-537-5177
ex2
lbrophy@marketcompr.com
|
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SOURCE Alliance Data Systems Corporation