NEW YORK and LOS ANGELES, Feb. 16,
2017 /PRNewswire/ -- SoundCloud, the world's leading music
and audio streaming platform, and Rubicon Project (NYSE: RUBI),
operator of one of the largest advertising marketplaces in the
world, announced today that SoundCloud's premium audio and video ad
inventory will be made available for real-time buying through
Rubicon Project. Advertisers are now able to programmatically
access SoundCloud's global audio and video inventory in one place,
for the first time.
Utilizing Rubicon Project's leading Orders platform, brands will
be able to tap into SoundCloud's audience across its multi-screen
experience using a range of targeting capabilities including
first-party and content-level targeting — all in
real-time. Advertisers will also be able to take advantage of
SoundCloud's array of deep audience insights to target its highly
engaged audience.
SoundCloud reaches more than 175 million users per month
globally, and its ad-supported offering is currently available in
eight markets including the U.S., U.K., Ireland, France, Australia, New
Zealand, Canada and
Germany, with additional rollout
in 2017. With 75 percent of its audience comprised of the coveted
millennial and Gen Z generations, SoundCloud's connected community
of creators, curators and listeners are a constant force in driving
culture and creativity forward. Its differentiated product offering
stands out among other music streaming services by enabling
listeners to access the world's largest, most diverse range of
content and creators — much of which can't be found
anywhere else.
"SoundCloud's audience is loyal, influential and highly
engaged," said Alison Moore, Chief
Revenue Officer, SoundCloud. "Together with Rubicon Project we are
now able to serve up our global audio and video inventory on one
platform for the first time in an automated fashion, making it
easier than ever for advertisers to share their message with the
right person, at precisely the right time."
Tom Kershaw, Chief Product &
Engineering Officer, Rubicon Project, commented, "Today's
announcement further establishes Rubicon Project's leadership
position in programmatic audio, and underscores our ongoing
commitment to providing buyers the ability to access premium,
highly sought after supply at scale via automated channels
regardless of ad format. We are very excited to work with a
streaming audio leader like SoundCloud to open up its users to
advertisers and brands seeking to leverage the many benefits of
transacting their ad spend programmatically."
About SoundCloud
SoundCloud lets people discover and enjoy the largest selection
of music from the world's most diverse creator community. This is
made possible by an open platform that directly connects creators
and their fans across the globe. Music and audio creators can use
the platform to instantly share their content with a global
audience, as well as receive detailed stats and feedback from the
SoundCloud community. For more information, go to:
(http://soundcloud.com/).
About Rubicon Project
Founded in 2007, Rubicon Project's mission is to keep the
Internet free and open and fuel its growth by making it easy and
safe to buy and sell advertising. Rubicon Project pioneered
advertising automation technology to enable the world's leading
brands, content creators and application developers to trade and
protect trillions of advertising requests each month and to improve
the advertising experiences of consumers. Rubicon Project is a
publicly traded company (RUBI) headquartered in Los Angeles, California.
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SOURCE SoundCloud