YuMe Turns Mobile Advertising on Its Axis with New Vertical Video Format
January 18 2017 - 5:00AM
Business Wire
Immersive mobile vertical video ads help
marketers achieve higher ad recall and favorability
YuMe, Inc. (NYSE:YUME), a leader in brand video advertising
software and audience data, today announced the availability of an
immersive mobile vertical video ad format for brands and
advertisers. YuMe’s new customizable vertical video ad format
enables video ads to fit more naturally within the mobile
experience as full-screen video that is viewed in portrait mode.
One of the largest North American furniture retailers is among the
first to have launched a vertical video campaign for its millennial
target audience with YuMe.
YuMe’s mobile vertical video ad format supports both original
content created for vertical video, and the adaptation of
pre-existing landscape video creative for Android and iOS. Interest
in vertical and 360-degree video is evidence of a broader trend
toward immersive ad experiences that deliver higher brand ROI and
engagement. According to Snapchat, vertical video ads have up to
nine times more completed views than horizontal video ads.
“Snapchat ignited the market for vertical video, and ever since
we’ve seen a rapid and steady rise in adoption by leading apps and
social platforms, primarily due to favorable consumer response to
its more natural, immersive experience within mobile and app
content,” said Tripp Boyle, VP of Emerging Platforms, YuMe. “YuMe
is proud of its continued leadership as one of the first to enable
clients to leverage this innovation. It’s all part of our
audience-first strategy -- helping marketers reach and influence
consumers where they are, in the manner they prefer.”
Key benefits of YuMe’s mobile vertical video ad unit
include:
- Customizable format, with the option to
easily and cost effectively reformat existing landscape video into
the vertical video ad format (9:16 aspect ratio), with no
additional creative cost
- IAB-compliant MRAID standard ad format
can be viewed on mobile apps via the YuMe SDK to enhance reach and
deliver campaigns at scale
- Seamless integration into cross-screen
video campaigns
About YuMe
YuMe, Inc. (NYSE:YUME) is a leading provider of global audience
technologies, curating relationships between brand advertisers and
consumers of premium video content across a growing range of
connected devices. Combining data-driven technologies with deep
insight into audience behavior, YuMe offers brand advertisers
end-to-end marketing software that establishes greater brand
resonance with engaged consumers. It is the evolution of brand
advertising for an ever-expanding video ecosystem. YuMe is
headquartered in Redwood City, California, with worldwide offices.
For more information, visit YuMe.com/pr, follow @YuMeVideo and like
YuMe on Facebook.
Forward-Looking Statement
This press release contains forward-looking statements,
including those in management quotations. In some cases, you can
identify forward-looking statements by the words "may," "will,"
"expect," "intend," "plan," "objective," "anticipate," "believe,"
"estimate," "predict," "project," "potential," "continue" and
"ongoing," or the negative of these terms, or other comparable
terminology intended to identify statements about the future. All
statements other than statements of historical fact are statements
that could be forward-looking statements, including, but not
limited to, statements about the future of vertical video, the
impact and value of the vertical video ad format, product
offerings, strategic partnerships, and the benefits derived
therefrom, growth strategies; operating results; market trends; and
quotations from management. These forward-looking statements are
subject to risks and uncertainties, assumptions and other factors
that could cause actual results and the timing of events to differ
materially from future results that are expressed or implied in the
forward-looking statements. Factors that could cause or contribute
to such differences include YuMe's history of net losses and
limited operating history, which make it difficult to evaluate
prospects, YuMe's fluctuating quarterly results of operations, and
dependence on a limited number of customers in a highly competitive
industry. These and other risk factors are discussed under "Risk
Factors" in YuMe's Quarterly Report on Form 10-Q for the quarter
ended September 30, 2016 that has been filed with the U.S.
Securities and Exchange Commission (the "SEC"), and in our future
filings and reports with the SEC. The forward-looking statements in
this press release are based on information available to YuMe as of
the date hereof, and we assume no obligation to update any
forward-looking statements.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170118005154/en/
YuMe:Melissa Laverty,
540-272-6465Mlaverty@seismic-marketing.com
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