The Female Health Company / Veru Healthcare Appoints Brian J. Groch as Chief Commercial Officer
January 05 2017 - 8:30AM
The Female Health Company / Veru Healthcare (NASDAQ:FHCO) today
announced the appointment of Brian J. Groch as Chief Commercial
Officer, effective January 1, 2017. He will report to
Mitchell Steiner, M.D., President and Chief Executive Officer of
The Female Health Company / Veru Healthcare.
Groch will be responsible for all sales and marketing activities
of the Company, with the goal of coordinating prelaunch, launch,
and sales and marketing activities to gain market share and drive
business growth. He will develop, implement and manage the
prescription products infrastructure for the overall commercial
organization, including reimbursement, market access, payer
policies, sales and marketing, inventory and distribution, trade,
and customer service.
“Brian brings an extensive commercial background, having served
in senior leadership positions for some of the best known and
highly regarded companies in our industry,” said Dr. Steiner.
“He has deep experience across multiple therapeutic areas, such as
oncology, urology, neurology and cardiology, among others, and an
outstanding record of success developing and executing global
marketing strategies, generating brand awareness and launching new
products. In his new role as chief commercial officer, he
will oversee all aspects of sales and marketing. The initial
focus for his team will be to establish the FC2 prescription
business infrastructure to produce new and immediate revenue in the
US, to coordinate the prelaunch and launch activities for
Tamsulosin DRS (Tamsulosin HCl extended release for oral
suspension) for the treatment of benign prostatic hyperplasia and
manage the marketing and sales activities for PREBOOST®, our
recently launched proprietary over the counter (OTC) product for
the management of premature ejaculation. We are pleased to
welcome Brian and look forward to having his strategic commercial
leadership strengthen our management team.”
Groch has more than 30 years of experience in the pharmaceutical
and biotechnology industries specializing in lobbying health policy
change, global sales leadership, marketing, trade and distribution,
contract negotiations, presentations and client/patient relations.
He has commercial expertise in a range of therapeutic areas,
which includes Oncology, Urology, Immunology, Neurology, Rare &
Ultra-Rare Disease, Cardiology, Osteoporosis and Ophthalmology.
Groch most recently served as Chief Commercial Officer of
Telesta Therapeutics overseeing the global commercial strategy for
the first new biologic for bladder cancer. He began his
career at Merck & Co., where he rose through the sales and
marketing ranks from 1988 to 2002 and was part of the product
launches and promotion for ZOCOR®, PRILOSEC®, PLENDIL®, COZAAR®,
HYZAAR®, TRUSOPT®, FOSAMAX®, MAXALT® and PROSCAR® (a drug to treat
benign prostatic hyperplasia). Later, as Regional Sales
Director and then Director of Health Policy for Oncology,
Osteoporosis, and Ophthalmology products for Novartis, he was
involved with the launches of ZADITOR® and VISUDYNE®. He then
became the Head of Market Access for Dendreon, a biotech company
that developed and launched PROVENGE® for metastatic prostate
cancer in 2010. In 2013, he was appointed Vice President
Market Access for Horizon Therapeutics, where he played a key role
in building the company’s orphan commercial business
capabilities.
Groch earned a Master of Science degree in Healthcare
Administration and Marketing and a Bachelor of Science degree in
Physiology from Central Michigan University.
About The Female Health Company / Veru
HealthcareThe Female Health Company / Veru Healthcare is a
medical therapeutics company, with a focus on the development and
commercialization of pharmaceuticals that qualify for the FDA's
505(b)(2) accelerated regulatory approval pathway as well as the
505(b)(1) pathway. The Company does business both as "Veru
Healthcare" and as "The Female Health Company" and is organized as
follows:
- Veru Healthcare manages the Pharmaceuticals Division, which
develops and commercializes pharmaceutical products for men's and
women's health and oncology.
- Veru Healthcare manages the Consumer Health / Medical Devices
Division, which is focused on commercializing sexual healthcare
products and devices for the consumer market, including the
Company's Female Condom (FC2), which is referred to as the FC2
Female Condom® in the consumer health products sector and as the
Female Disposable Contraceptive Device (FC2) in the U.S.
prescription market, and PREBOOST® medicated individual wipes which
is a male genital desensitizing drug product that helps in the
prevention of premature ejaculation.
- The Female Health Company manages the Global Public Health
Division, which is focused on the global public health sector FC2
business. This division markets the Company’s Female Condom
(FC2) to entities, including ministries of health, government
health agencies, U.N. agencies, nonprofit organizations and
commercial partners, that work to support and improve the lives,
health and well-being of women around the world.
More information about the Female Health Company and its
products can be found at www.femalehealth.com,
www.veruhealthcare.com and www.femalecondom.org. For
corporate and investor-related information about the Company,
please visit www.FHCinvestor.com.
Contact:
Kevin Gilbert 312-366-2633
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