DraftDay Gaming Group Collaborating with Draftstars to Create Draftstars Daily Fantasy Sports Contests for Australian Big Bas...
December 20 2016 - 9:41AM
Business Wire
DraftDay Gaming Group (“DDGG”), a majority owned subsidiary of
Function(x), Inc. (NASDAQ: FNCX), has been engaged by
Draftstars, one of the leading providers of daily fantasy sports
contests in Australia to develop daily fantasy sports contests for
cricket in Australia.
Under its agreement with Draftstars, DraftDay Gaming Group has
developed for Draftstars daily fantasy sports contests for the
Australian Big Bash League (the professional Twenty20 cricket
league). The games will be available on Draftstars’ daily fantasy
sports platform in Australia.
The Twenty20 Cricket format is currently used in both
international and domestic competition, with over 20 different
countries competing in the format internationally, and 12 domestic
leagues across the globe. This development will provide DDGG the
opportunity to expand into the world of Cricket outside of
Australia, leveraging its international partners’ user base to
introduce Cricket’s large fan base to the exciting realm of daily
fantasy sports.
“We are very excited about our entry into the Cricket market, as
this sport has tremendous reach on a global scale.” said Robert FX
Sillerman, Executive Chairman and CEO of Function (x), “With both
the Indian Premier League and Australia’s Big Bash League
represented in the Top 10 leagues as measured by average
attendance, we believe that this is an excellent opportunity to
introduce fantasy sports to the largely untapped market of Cricket
fans.”
About DraftDay
DraftDay Fantasy Sports, Inc. offers a high quality daily
fantasy sports experience directly to consumers and to businesses
desiring turnkey solutions to new revenue streams. DraftDay, with
their unique and proprietary technology, is well-positioned to
become a significant player in the explosive fantasy sports
market.
About Function(x)
In addition to being majority owner of DDGG, Function(x)
operates Wetpaint.com and Rant. Wetpaint is the leading online
destination for entertainment news for millennial women, covering
the latest in television, music, and pop culture. Rant is a leading
digital publisher with original content in multiple different
verticals, most notably in sports, entertainment, and pets.
Function(x) Inc. also owns Choose Digital, a digital marketplace
platform that allows companies to incorporate digital content into
existing rewards and loyalty programs in support of marketing and
sales initiatives. For more information, visit
www.functionxinc.com.
About Draftstars
Founded in 2016 and based in Melbourne, Draftstars is a joint
venture between CrownBet, Fox Sports and Seven West Media, and is
the Official Daily Fantasy Sports Partner of the AFL.
Forward-Looking Statements
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Function(x), Inc.
undertakes no obligation to update or revise publicly any
forward-looking statements, whether as a result of new information,
future events or otherwise, after the date on which the statements
are made or to reflect the occurrence of unanticipated events.
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version on businesswire.com: http://www.businesswire.com/news/home/20161220005624/en/
For Function(x):Investors:Michael Seeley,
212-231-0092Director, Financial Planning &
Analysismseeley@functionxinc.com