BEIJING, Dec. 1, 2016 /PRNewswire/ -- Bitauto Holdings
Limited ("Bitauto" or the "Company") (NYSE: BITA), a leading
provider of internet content and marketing services for
China's fast-growing automotive
industry, today announced the appointment of Mr. Lei Zhu as its
chief technology officer, effective on December 1, 2016.
Before joining Bitauto, Mr. Zhu served for two years as Vice
President of Didi Chuxing where he was also General Manager of its
Commercial Business Division, responsible for commercialization
strategy and product development related to automobiles,
advertising, big data analytics as well as strategic alliances.
Before joining Didi Chuxing, Mr. Zhu worked at Baidu from 2007 to
2012, in charge of various business functions including vertical
search technology, cloud computing, and big data analytics. Mr. Zhu
holds an MBA from Tsinghua University and a bachelor's degree in
Science from Shanghai Jiao Tong University.
Mr. William Li, chief executive
officer and chairman of Bitauto, said, "We are delighted that Lei
is joining Bitauto as we scale up our media and transaction
services platforms. With his extensive industry experience covering
big data analytics, automobiles and advertising, we are confident
that Lei will be an enormously positive addition to our management
team."
Mr. Andy Zhang, president of
Bitauto, said, "Building on our significantly enhanced big data
analytics from our collaboration with our strategic investors
Tencent, Baidu and JD.com, Lei will further enable Bitauto to
utilize these resources more effectively and help drive the
application of big data in our media and transaction services
businesses for better user experience, as well as stronger
monetization capabilities."
About Bitauto Holdings Limited
Bitauto Holdings Limited (NYSE: BITA) is a leading provider
of internet content and marketing services
for China's fast-growing automotive
industry. Bitauto manages its businesses in
three segments: its advertising and subscription business,
transaction services business and digital marketing solutions
business.
Bitauto's advertising and subscription business offers
advertising and digital marketing solutions to automakers and
automobile customers in China. Bitauto provides a
variety of advertising services mainly to automakers through its
bitauto.com and taoche.com websites, which provide consumers with
up-to-date new and used automobile pricing and promotional
information, specifications, reviews and consumer
feedback. Bitauto also offers subscription services via
its EP platform which provides web-based and mobile-based
integrated digital marketing solutions to automobile customers
in China. The platform enables dealer subscribers to create
their own online showrooms, list pricing and promotional
information, provide dealer contact information, place
advertisements and manage customer relationships to help them reach
a broad set of purchase-minded customers and effectively market
their automobiles to consumers online. In 2014, Bitauto began
providing automobile customers with transaction services on its EP
platform, including automobile transaction, CRM and online
automotive financial platform services, which are intended to
optimize the automobile purchase experience and facilitate
completion of transactions. Bitauto's digital marketing
solutions business provides automakers with one-stop digital
marketing solutions, including website creation and maintenance,
online public relations, online marketing campaigns and
advertising.
For more information, please visit ir.bitauto.com.
Bitauto
IR Department
Bitauto Holdings Limited
Tel: +86-10-6849-2145
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SOURCE Bitauto Holdings Limited