Veritone Teams with Cumulus Media to Revolutionize Broadcast Radio
November 30 2016 - 6:08AM
Business Wire
Top Artificial Intelligence Firm Uses Its
Cognitive Media Platform™ to Provide Next Generation Search and
Analytics Services for Radio Broadcast Industry Leader
Veritone, Inc., a leading provider of cloud-based
artificial intelligence (“AI”) media analytics and cognitive
solutions, today announced that it has signed agreements with
Cumulus Media (NASDAQ:CMLS) New York, Los Angeles and Chicago to
license Veritone’s first-of-its-kind Cognitive Media Platform™
(CMP) to provide near real-time audio capture, indexing and
analytics for select Cumulus Media terrestrial stations. A leader
in the radio broadcasting industry, Cumulus is one of the latest
companies to team with Veritone to revolutionize broadcast radio by
using its innovative and unique technology, which allows companies
to fully analyze the effectiveness of their advertising.
Cumulus Media will harness the power of Veritone’s CMP to index
and package audio content, transcribe broadcast media and measure
advertising efficacy, in ways previously unavailable, to satisfy
the rapidly multiplying demands for actionable media intelligence
from brands, businesses and advertisers. Currently, Cumulus radio
programming in New York, Los Angeles and Chicago is being ingested
and recorded in real-time, and these key markets are leveraging the
capabilities of Veritone’s CMP to index, organize and make this
content searchable and accessible in the cloud.
“We were seeking a solution that could index and analyze our
broadcast programming, to provide our advertising partners with
increased visibility, transparency and accountability,” said Chad
Lopez, Vice President and Market Manager, Cumulus Media New York.
"The combination of Veritone’s cloud-based indexing and storage
solutions, coupled with its powerful search and discovery
capabilities, made Veritone the only choice for us to extend
customer engagement.”
Veritone’s platform currently ingests thousands of hours of
audio and video content daily, leveraging its powerful suite of
over 30 integrated cognitive engines, including natural language
processing, logo detection, voice fingerprinting, facial
recognition and object detection, creating a rich and actionable
database and index.
"We are excited to be working with Cumulus Media and its radio
stations. Our Cognitive Media Platform and its powerful indexing
and analytics suite will enable them to provide their advertising
clients with unmatched ad verification, content segmentation and
integrated audience analytics,” said Ryan Steelberg, President,
Veritone Media.
To see Veritone Media President, Ryan Steelberg, discuss
artificial intelligence watch this video.
About Veritone
Veritone, Inc. is a leading cloud-based Artificial Intelligence
(AI) technology company that has developed a proprietary Cognitive
Media Platform™ (CMP). The platform unlocks the power of AI-based
cognitive computing to process, transform and analyze data in a
seamless, automated manner, enabling clients in the media,
enterprise, politics, legal and law enforcement market to generate
actionable intelligence from the world’s public and private audio
and video content, which comprises the majority of all global data
produced each year. Founded in 2014, Veritone has won several of
the industry’s most prestigious awards, including the 2016 Red
Herring Top 100 North America Award and the 2016 SIIA Business
Technology CODiE Award for Best Native Advertising Platform or
Service. Veritone was founded by serial entrepreneurs and brothers,
Chad and Ryan Steelberg. The duo have a successful track record in
identifying new market opportunities, creating disruptive
technology-based companies and leading them to successful exits for
their stakeholders. To learn more about Veritone, visit
www.veritone.com.
About Cumulus Media
A leader in the radio broadcasting industry, Cumulus Media
(NASDAQ:CMLS) combines high-quality local programming with iconic,
nationally syndicated media, sports and entertainment brands to
deliver premium content choices to the 245 million people reached
each week through its approximately 450 owned-and-operated stations
broadcasting in 90 US media markets (including eight of the top
10), more than 8,200 broadcast radio stations affiliated with its
Westwood One network and numerous digital channels. Together, the
Cumulus/Westwood One platforms make Cumulus Media one of the few
media companies that can provide advertisers with national reach
and local impact. Cumulus/Westwood One is the exclusive radio
broadcast partner to some of the largest brands in sports,
entertainment, news, and talk, including the NFL, the NCAA, the
Masters, the Olympics, the GRAMMYs, the Academy of Country Music
Awards, the American Music Awards, the Billboard Music Awards,
Westwood One News, and more. Additionally, it is the nation's
leading provider of country music and lifestyle content through its
NASH brand, which serves country fans nationwide through radio
programming, exclusive digital content, and live events.
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