Revlon’s 2nd Annual LOVE IS ON Million Dollar Challenge Raises Over $6 Million to Help Women’s Health Causes
November 07 2016 - 10:32AM
Business Wire
Revlon’s Donation Incentives Drive
Charities, Awarding Top Fundraiser Cancer Research Institute with
$1M
A long-standing champion of women’s health and empowerment,
Revlon today announced the winner of their record-breaking
crowdfunding competition, the 2nd Annual
Revlon LOVE IS ON Million Dollar Challenge. With over
150 women’s health charities competing for the top ONE MILLION
DOLLAR donation from Revlon, Cancer Research Institute came
in 1st place, raising over $1.2M throughout the 6-week competition.
Competitors in the Challenge generated a total of $6.37 million in
donations—more than double the amount raised in Revlon’s inaugural
Challenge last year.
“As a company committed to the well-being of women, we are proud
to support not one, but many important women’s health causes
through the Revlon LOVE IS ON Million Dollar Challenge. We
are thrilled that our $1M donation resulted in many millions of
dollars raised for charities that are making a real difference in
women’s lives,” said Fabian Garcia, CEO of Revlon.
From fighting cancer to treating diabetes and supporting female
empowerment, this year the Challenge awarded the following top 5
charities that raised the most funds during the Challenge
period:
- 1st Place: Cancer Research
Institute with $1,294,188 raised
- 2nd Place: Basser Center for
BRCA at The Abramson Cancer Center of the University of
Pennsylvania with $1,184,300 raised
- 3rd Place: Days for Girls
International with $757,850 raised
- 4th Place: Beyond Type 1
with $451,360 raised
- 5th Place: Experience Camps
for Grieving Children with $414,854 raised
“We are honored to again participate in the Revlon LOVE IS ON
Million Dollar Challenge. After placing second in the 2015
campaign, we are thrilled that we succeeded this year in rallying
our community to help us place first and take home the top $1M
donation,” said Jill O’Donnell-Tormey, Ph.D., CEO and director of
scientific affairs at the Cancer Research Institute. “Since 1953,
we have worked to save more lives by fueling the discovery and
development of powerful immunotherapies for all types of cancer.
With this year’s funds generated from Revlon’s Challenge, we will
continue to advance the research that gives new hope to the 6
million women around the world who are diagnosed with cancer each
year.”
With Revlon offering multiple donation incentives, including
weekly bonus awards, the Challenge proved effective in rallying
charity networks to leverage the power of community – and love – to
drive donations. Revlon thanks and congratulates all participants.
To see full list of winners and all charities involved in this
year’s Revlon LOVE IS ON Million Dollar Challenge, please
visit www.crowdrise.com/revlonchallenge.
About Revlon:
Revlon is a global cosmetics company regarded as an industry
innovator and color expert. Revlon’s LOVE IS ON® brand mission and
CHOOSE LOVE™ campaign help empower and inspire women around the
world to be proactive in choosing and celebrating love. Founded in
1932 with revolutionary opaque nail enamel, Revlon today offers
consumers in 150 countries and territories a range of superior mass
market color cosmetics for the face, eye and its heritage lip and
nail. The Revlon portfolio includes Revlon ColorStay®, Revlon
PhotoReady®, Super Lustrous® and Revlon Ultra HD®.
About Revlon Women’s Health
Mission:
Revlon is proudly committed to supporting women's health. Over
the last 25 years, Revlon, and its chairman, Ronald O. Perelman,
have donated over $150 million to women's health causes. As a
longstanding supporter of women’s health, their combined
contributions have benefited an array of causes to eradicate
women's cancers, improve reproductive and pre-natal medicine,
support victims of domestic violence, and combat women's heart
disease.
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version on businesswire.com: http://www.businesswire.com/news/home/20161107005969/en/
Press:Revlon Global Public RelationsVictoria Ashley,
212-527-4137Victoria.Ashley@revlon.com
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