New Print on Demand Services from CPI Card Group Provide Flexibility for Prepaid Payment Card Programs
October 24 2016 - 9:01AM
Business Wire
Program Managers Can Now Develop and Produce
Fully Customized Cards and Individualized Packaging
Money 20/20 -- Booth 1025 -- CPI Card
Group (Nasdaq:PMTS) (TSX:PNT), a global leader in financial
and EMV® chip card production and related services, today announced
a new globally available set of print on demand solutions that
deliver significant flexibility to prepaid program managers and
financial institutions. CPI customers can now produce full-image,
personalized payment cards and related collateral on a one-by-one,
on-demand basis, enabling individualized offerings and eliminating
waste.
CPI Card Group’s services for prepaid programs include card
design and production, design and printing of collateral and
packaging to accompany cards, and fulfillment services to deliver
cards to consumers. The new solutions provide high-resolution card
and collateral printing along with vibrant digital CMYK color that
does not bleed through the page. The full range of on-demand
production of cards and collateral is now available to CPI’s U.S.
customers, with on-demand collateral also offered in the U.K.
“The prepaid market is ready to embrace vibrant new
personalization services that make both cards and accompanying
collateral materials more compelling to consumers,” said Lane
Dubin, senior vice president of sales and marketing at CPI Card
Group. “Our new solutions lend significant flexibility to program
managers, and we are eager to work with them to leverage the new
functionality to provide speed, convenience and highly targeted
offerings to their customers.”
The new services allow for unique customization. A program
manager developing an incentive card program can harvest customer
buying data to create highly personalized collateral, naming a
local store or brand specific to each customer within the note
delivering the card. In addition, corporate teams can create
tailored materials and pamphlets—using different size card stock—to
accompany delivery of reward cards for incentive programs.
By printing on demand, excess card inventory is eliminated. This
is especially important for certain programs, such as payroll
programs, where regulations commonly stipulate changes to payment
cards, meaning previously produced cards must be destroyed.
Prepaid managers can use the new services to create both
open-loop and closed-loop cards, which – even though they are
produced on demand – carry industry-advanced security controls.
Cards can be EMV-enabled and build in compatibility with chip
readers and contactless POS terminals.
The on-demand services will be discussed in detail this week at
the CPI Card booth (No. 1025) during Money 20/20, the large
payments and financial services industry event held in Las Vegas.
More information on CPI’s prepaid card solutions is available on
the company’s website:
http://www.cpicardgroup.com/our-solutions/prepaid/.
About CPI Card Group
CPI Card Group is a leading provider in payment card production
and related services, offering a single source for credit, debit
and prepaid debit cards including EMV chip, personalization,
instant issuance, fulfillment and mobile payment services. With
more than 20 years of experience in the payments market and as a
trusted partner to financial institutions, CPI’s solid reputation
of product consistency, quality and outstanding customer service
supports our position as a leader in the market. Serving our
customers from ten locations throughout the United States, Canada
and the United Kingdom, we have the largest network of high
security facilities in North America, each of which is certified by
one or more of the payment brands: Visa, MasterCard, American
Express, Discover and Interac in Canada. Learn more at
www.cpicardgroup.com.
Note: EMV is a registered trademark or trademark of EMVCo LLC in
the United States and other countries.
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version on businesswire.com: http://www.businesswire.com/news/home/20161024005282/en/
ICR Inc.Laura Anderson, 203-682-8267media@cpicardgroup.com
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