OAKLAND, Calif., Oct. 21, 2016 /PRNewswire/ -- Stephen Curry returns to the court this season
with a renewed drive, hunger and focus on the future. Fueled by
Stephen's unwavering will to always take his game to the next
level, Under Armour (NYSE: UA, UA.C) will drive the game of
basketball forward with the latest addition to Stephen's signature
footwear collection, the Curry 3.
Constructed with proprietary technologies and designed to drive
the league's back-to-back MVP to new heights, the Curry 3 is the
optimal combination of lightweight support, balance, speed and
durability. Powered by Under Armour's newest breakthrough in fabric
technology, Threadborne™, Under Armour and Stephen have created a
new shoe that breaks the mold of what to expect from basketball
footwear, with innovative technology and design.
Tech Specifications:
- Threadborne™ is a new technology created by Under
Armour's innovators after examining a parachute, specifically
paracord, a strong piece of material that is at the equipment's
core. Within the weave construction of paracord, Under Armour
discovered ultra-durable yarns and rebuilt them into a fabric
engineered to withstand the rigors of an 82 game season and support
the two-time MVP as he transcends the limits of the game. The Curry
3 Threadborne fabric is comprised of braided thread that wraps
around a larger, corded panel, delivering unparalleled lightweight
directional strength and infinite support.
- Meta-Wing lines the heel of the Curry 3 to expressly
support the subtalor joint—the joint that connects the ankle and
heel bones, and is crucial in terrain balance, pivoting and shock
absorption. The shoes create a snug fit that is unrivaled in
stabilizing the foot, ensuring the most complete and efficient way
to cut and move laterally on the basketball court.
- Anafoam is constructed on the medial to deliver
body-mapped fit, lightweight structure and support.
- Charged Cushioning™ is a unique foam technology, which
absorbs impact and converts it into a responsive burst, making each
stride or change of direction explosive.
- Herringbone Traction: The return of Herringbone traction
on the sole of the Curry 3 amplifies stability, grip and support on
the court.
"Being able to work directly with my team at Under
Armour on the Curry 3 has been an incredible experience," said
Curry. "Our team's knowledge and expertise on the science of
building a shoe is unparalleled, and pairing with what works
for my body and my game, I know that we have created something
really special. Working in collaboration with my UA team from
start to finish on inspiration, design and fit will without
question drive us to success."
"Stephen is an exceptional basketball player whose talent is
only exceeded by his will to be better every day, on-and-off the
court," said Dave Dombrow, Chief
Design Officer. "Our team is inspired by Stephen's passion
for the game and his ingenuity has driven our partnership to create
the world's most technically innovative shoe in the Curry 3, and to
keep driving performance footwear forward in-step with the
back-to-back MVP."
The Curry 3 mid style retails for $140.00 and debuts globally at UA.com and the UA
Shop App on October 25 with the "Dub
Nation Heritage" colorway. The "SC Camo" colorway follows with a
release at retailers worldwide on October
27.
For more information, follow @UABasketball on Twitter, Instagram
and Facebook. Download the UA Shop App on iTunes and Google
Play.
About Under Armour, Inc.
Under Armour (NYSE:UA,
UA.C), the originator of performance footwear, apparel and
equipment, revolutionized how athletes across the world dress.
Designed to make all athletes better, the brand's innovative
products are sold worldwide to athletes at all levels. The Under
Armour Connected Fitness™ platform powers the world's largest
digital health and fitness community through a suite of
applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal.
The Under Armour global headquarters is in Baltimore, Maryland. For further information,
please visit the Company's website at www.uabiz.com.
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SOURCE Under Armour, Inc.