AUSTIN, Texas, Oct. 13, 2016 /PRNewswire/ -- While it may
be an election year often signaling uncertainty when it comes to
shopping and spending, a new survey conducted by Kelton Global on
behalf of savings destination RetailMeNot reports that 61% of
shoppers plan to spend more this holiday season than last. In
fact, nearly one in three shoppers plan to spend at least
$200 more.
Despite the increase in spending, consumers will be taking
advantage of deals and offers by seeking out savings prior to
shopping either in-store or online, especially on the bigger ticket
items like electronics that are on many wish lists. Seven out of
ten consumers look for deals on holiday gifts year round, but 40%
still feel they will find the best discounts on Black
Friday.
Should You Wait? Searching for deals year round is
certainly a successful strategy, but shoppers should reconsider
making all purchases at one time, as category deals ebb
and flow between October and December.
- A holiday traveler looking to plan a winter getaway in advance
of the season can find an average discount of 33% off during the
month of October.
- Those starting early should be picking up toys, home décor and
apparel as research suggests these categories are deeply discounted
early in the season
- Electronics and computers hit their peak from Thanksgiving through Cyber Monday and then into
the first week of December, with an average discount ranging from
38 to 40% off.
It's All in the Research & Planning: Nearly two
in three shoppers report feeling financial stress during the
holidays. One way to combat that is to begin researching and
planning beforehand.
Almost half of shoppers say they will begin holiday planning
before November 1st and
furthermore we know that one in five will plan to use a deals and
savings app during the holiday season. But holiday prep takes
many different forms:
- 47% will plan ahead by saving money
- 38% will make early holiday wish lists
- 7% will create Pinterest boards
Other ways to Prepare include prepping for holiday
entertaining by losing weight (14%), buying new clothes for holiday
parties (21%), learning new recipes (21%) and decorating their
homes (53%).
What's Trending?
- 56% will ask for electronics including gaming consoles like the
Nintendo retro console, smartwatches or the new iPhone 7 and these
can be found at retailers like Best Buy.
- 51% will ask for new clothes. And 12% want a subscription mail
delivery service for clothing or beauty items.
- Top toys include the Nerf Blaster, Power Wheels, Troll Dolls
and Pokemon Z RING.
Survey Methodology
The RetailMeNot September 2016 survey was conducted
between September 24 and September 29,
2016, among 1,003 nationally representative Americans ages
18 and over, using an e-mail invitation and an online survey.
Quotas are set to ensure reliable and accurate representation of
the entire U.S. population ages 18 and over. Results of any sample
are subject to sampling variation. The magnitude of the variation
is measurable and is affected by the number of interviews and the
level of the percentages expressing the results. In this particular
study, the chances are 95 in 100 that a survey result does not
vary, plus or minus, by more than 3.1 percentage points from the
result that would be obtained if interviews had been conducted with
all persons in the universe represented by the sample. The margin
of error for any subgroups will be slightly higher.
About RetailMeNot, Inc.
RetailMeNot (http://www.retailmenot.com/corp/) is a leading
digital savings destination connecting consumers with retailers,
restaurants and brands, both online and in-store. The company
enables consumers across the globe to find hundreds of thousands of
digital offers to save money while they shop or dine out. During
the 12 months ended June 30, 2016, RetailMeNot, Inc.
experienced over 688 million visits to its websites. It also
averaged 18.8 million mobile unique visitors per month during the
three months ended June 30, 2016. RetailMeNot, Inc. estimates
that approximately $4.8 billion in retailer sales were
attributable to consumer transactions from paid digital offers in
its marketplace in 2015, more than $600 million of which
were attributable to its in-store solution. The RetailMeNot, Inc.
portfolio of websites and mobile applications includes
RetailMeNot.com in the United
States; RetailMeNot.ca
in Canada; VoucherCodes.co.uk in the United
Kingdom; retailmenot.de in Germany; Actiepagina.nl
in the Netherlands; ma-reduc.com and Poulpeo.com
in France; RetailMeNot.es in Spain, RetailMeNot.it
in Italy, RetailMeNot.pl in Poland and GiftCardZen.com
and Deals2Buy.com in North America. RetailMeNot, Inc. is
listed on the NASDAQ stock exchange under the ticker symbol "SALE."
Investors interested in learning more about the company can
visit http://investor.retailmenot.com.
Media contacts:
Katie Hammill
RetailMeNot, Inc.
+1 412 600 4869 mobile
khammill@rmn.com
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SOURCE RetailMeNot, Inc.