Clear Channel Airports Signs 4-Year Agreement with Grupo Puntacana to Provide First-Ever Comprehensive Airport-Wide Advertisi...
October 11 2016 - 11:25AM
Business Wire
New Media Will Include State-of-the-Art Digital Assets to
Attract National, Regional and Local Brands Targeting PUJ’s Tourist
& Business Passengers
Clear Channel Airports (CCA), a brand division of Clear Channel
Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of
iHeartMedia Inc., today announced it has signed a new four-year
partnership with the Corporacion Aeroportuaria Del Este, S.A.S.
(CAE) for the advertising concession at the Punta Cana
International Airport (PUJ). CCA becomes the first media company to
offer a singular, comprehensive advertising platform covering the
entirety of PUJ’s Terminals A and B, reaching all 7 million
passengers who pass through the airport annually.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161011006290/en/
Clear Channel's ad program at PUJ will
include iconic, state-of-the-art digital assets, large format
static displays and specialty floor displays.
The enhanced advertising program implemented by CCA at PUJ will
include iconic, state-of-the-art digital assets, large format
static displays, specialty floor displays and highly marketable
inventory consistent across both terminals visible to PUJ
passengers. The new contract began September 1, 2016.
PUJ is the second busiest airport in the Caribbean and the
fastest growing airport in the region with almost a ten percent
increase in traffic yearly. An estimated 60 percent of all arrivals
in the Dominican Republic are accounted for in the PUJ Airport.
Punta Cana is the latest addition to CCA’s Caribbean portfolio
which consists of 30 airports.
Known for its white sandy beaches and crystal clear water, Punta
Cana continues to grow as a personal travel destination for
American and European tourists. With the new contract, CCA will be
able to offer innovative advertising opportunities to major
international brands and local advertisers to reach a wide array of
sophisticated consumers.
CCA’s advertising program at PUJ will feature an expanded
digital network with marquee digital assets, large format
inventory, marketing and sponsorship opportunities and specialty
exhibits. Specific enhancements include:
- A large format LED Network:
Visible to nearly all arriving passengers, double-sided LED video
walls will be part of a terminal-wide digital network offering a
rich media experience;
- Large Format Tension Fabric
Displays: These low-energy LED displays offer large format and
prominent positioning throughout all concourses and both
terminals;
- Specialty Floor Exhibits: Trade
show quality displays reaching an audience with non-traditional
media and providing ideal consumer interaction opportunities while
engaging affluent travelers;
- Large Format Carousel
Advertising: Alternative advertising medium placed directly on
baggage conveyors providing a unique moving message to a stationary
audience;
- Free Charge Stations: Stations
located in gate hold areas offering electrical outlets for
passengers to charge their electronics before flights.
"We are excited to be forging a
long-term partnership with Clear Channel Airports,” said
Manuel Sajour, Executive Marketing Director, Grupo Puntacana.
“Punta Cana International Airport continues to attract an
extraordinary number of passengers in the Caribbean region and it
is crucial that we have the most innovative advertising platform
available for marketers. We look forward to working together with
Clear Channel Airports to offer our sophisticated air travelers
state of the art brand experiences as they are traveling through
our region.”
“We are very proud to be the first advertising company to
exclusively offer leading edge advertising solutions for the Punta
Cana International Airport,” said John Moyer, SVP, Development and
Relations, CCOA. “Punta Cana is a very important partner for us as
we continue expanding our position as the leading media provider
throughout the Caribbean. With our new contract, passengers
visiting the region will now encounter exciting interactive brand
experiments and experience the most technically advanced campaigns
happening in the market.”
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear
Channel Airports is the premier innovator of contemporary display
concepts. The Company, a brand division of Clear Channel Outdoor
Americas (NYSE:CCO), one of the world's largest outdoor advertising
companies, currently operates more than 280 airport programs across
the globe and has a presence in 32 of the top 50 U.S. markets with
major airports. More information can be found on Clear Channel
Airports and Clear Channel Outdoor by visiting
www.clearchannelairports.com and www.clearchanneloutdoor.com
CLICK HERE to see more of what we do!
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View source
version on businesswire.com: http://www.businesswire.com/news/home/20161011006290/en/
For More Information:Jason D. King,
212.812.0064jasondking@clearchannel.com
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