Perry Ellis International Announces Women’s Fragrance Collection for Laundry by Shelli Segal
October 10 2016 - 9:00AM
Perry Ellis International (Nasdaq:PERY) announced today that it has
entered into a license agreement with Sheralven Enterprises Ltd.,
(“Sheralven”) to design and distribute women’s fragrance, bath and
home fragrance products under the Laundry by Shelli Segal® brand
throughout the United States, Canada and Mexico. The
collection is planned to launch Holiday 2017 in major department
stores, cosmetic and fragrance specialty stores as well as
ecommerce channels.
Feminine, sexy, smart, and always glamorous, the Laundry by
Shelli Segal® collection has been shaping the way women dress for
over 25 years. The brand continues to inspire women today
with iconic styling, vibrant prints and color and the unexpected
use of embellishments, in every product. The brand's current
licensed categories, ranging from outerwear and fashion accessories
to home decor, complement the core dress and swimwear
classifications and position Laundry by Shelli Segal as a true
lifestyle brand.
“We are confident Sheralven will be a terrific partner in
capturing the spirit and femininity of the Laundry by Shelli Segal
woman, with a fragrance collection beautifully designed to capture
the brand’s unique style. This alliance will certainly
continue to extend our global reach,” remarked George Feldenkreis,
Executive Chairman of Perry Ellis International.
John Burghfechtel, EVP of Corporate Strategy for Sheralven
commented, “Laundry by Shelli Segal is a welcome addition to the
‘brands’ of Sheralven. With a strong collaboration on strategy,
design and distribution, we have confidence in our long term
relationship and our ability to deliver a fragrance that embodies
the core principles of the brand.
For more information about Perry Ellis International, Inc. and
the company’s entire portfolio of brands, please visit.
www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer,
distributor and licensor of a broad line of high quality men's and
women's apparel, accessories and fragrances. The Company's
collection of dress and casual shirts, golf sportswear, sweaters,
dress pants, casual pants and shorts, jeans wear, active wear,
dresses and men's and women's swimwear is available through all
major levels of retail distribution. The Company, through its
wholly owned subsidiaries, owns a portfolio of nationally and
internationally recognized brands, including: Perry
Ellis®, Original Penguin® by Munsingwear®, Laundry by
Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand
Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and
Farah®. The Company enhances its roster of brands by
licensing trademarks from third parties, including: Nike® and Jag®
for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf
apparel. Additional information on the Company is
available at http://www.pery.com.
About Sheralven Enterprises, Ltd.
Sheralven Enterprises, Ltd. has been a family owned and operated
distributor of designer, branded beauty products for almost 40
years. The company’s mission expanded to include developing both
brands and private label beauty products as a one stop solution to
bring product from concept to R&D to retail. Sheralven also
provides state of the art warehousing and logistical services to
all retail and ecommerce classes of trade.
Contact:
Pamela Fields
pamela.fields@pery.com
212-536-5602
John Burghfechtel
jburgfechtel@sheralven.com
631-667-6500 x 296
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