CANTON, Mass., Oct. 4,
2016 /PRNewswire/ -- Baskin-Robbins, the world's largest chain
of ice cream specialty shops, is lifting spirits in a deliciously
cool way to celebrate Halloween all
month long with a lineup of festive frozen treats including a new
ice cream cake, Polar Pizza variety and October Flavor of the Month
available at participating Baskin-Robbins shops nationwide.
Perfect for Halloween parties,
haunted houses or ghoulish gatherings, Baskin-Robbins' new Silly
Monster Cake is frightfully friendly and festive, serves 6-8
people and can be customized with a guest's favorite ice cream and
cake combination. This Halloween
season, Baskin-Robbins is also bringing back its popular Piñata
Pumpkin Patch Cake, which serves 6-8 people, is dressed up like
a jack-o-lantern and features a candy-filled center. When guests
cut into their Piñata Pumpkin Patch Cake they'll be surprised with
a delicious cascade of candy.
Guests can customize their Silly Monster Cake or Piñata Pumpkin
Patch Cake with their favorite Baskin-Robbins ice cream flavor,
including the new October Flavor of the Month, Trick OREO® Treat
Dark. A spooky spin on a classic favorite, the new October
Flavor of the Month has "gone dark" by featuring chocolate ice
cream packed with orange crème-filled OREO® cookies, BABY RUTH® and
BUTTERFINGER® candy pieces, and a dark fudge ribbon. Trick OREO®
Treat Dark can be enjoyed in a cup, cone, milkshake or as a Donut
Ice Cream Sandwich.
Baskin-Robbins has also scared up a new variation of its Polar
Pizza for candy lovers and trick-or-treaters of all ages.
Baskin-Robbins' Halloween Polar
Pizza features a double fudge brownie crust, Made With
Snickers® Ice Cream, Candy
Corn, M&M's® Minis milk chocolate
candies and is drizzled with fudge topping.
"We're excited to offer our guests a variety of eye-catching and
delicious frozen treats to make Halloween parties and gatherings extra sweet this
month," said Jeff Miller, Executive
Chef and Vice President of Product Innovation for Dunkin' Brands.
"Our new Silly Monster Cake, candy-packed Halloween Polar Pizza and spooky October Flavor
of the Month truly capture the spirit of fun this Halloween season."
Finally, with Baskin-Robbins' new Mobile App, guests can enjoy
access to sweet deals, pay for their favorite ice cream treats with
a Baskin-Robbins card, and send virtual Baskin-Robbins cards to
friends and family by text or email. Additionally, guests will
receive a mobile offer for a free regular 4 oz. scoop of their
favorite ice cream when they download the app. The Baskin-Robbins
Mobile App is free and available for download on iOS and Android
devices.
For more information about Baskin-Robbins' wide variety of
premium ice cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Instagram
(www.instagram.com/BaskinRobbins).
OREO is a registered trademark of Mondelēz International group,
used under license. NESTLE®, BUTTERFINGER®, and BABY RUTH® are
registered trademarks of Société des Produits Nestlé, S.A.,
Vevey, Switzerland. M&M'S and
the letter M are registered trademarks of Mars, Inc.© Mars,
Incorporated.
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in
the United States by Entrepreneur
magazine's 37th annual Franchise 500® ranking in 2016,
Baskin-Robbins is the world's largest chain of ice cream specialty
shops. Baskin-Robbins creates and markets innovative, premium hard
scoop ice cream and soft serve, custom ice cream cakes and a full
range of beverages, providing quality and value to consumers at
more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins
was founded in 1945 by two ice cream enthusiasts whose passion led
to the creation of more than 1,300 ice cream flavors and a wide
variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
further information, visit www.BaskinRobbins.com.
Contact:
Justin
Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
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SOURCE Baskin-Robbins