Mitek Appoints Kalle Marsal as Chief Marketing Officer
October 04 2016 - 7:00AM
Mitek (NASDAQ:MITK) (www.miteksystems.com), a global leader in
mobile capture and identity verification software solutions, today
announced the appointment of Kalle Marsal as its new Chief
Marketing Officer (CMO). Marsal brings his expertise in global
marketing and strategic planning to lead Mitek’s worldwide
marketing efforts as the company continues its growth and expansion
in new markets.
“Kalle’s reputation for delivering results and his understanding
of digital imaging, mobile technology, software and services make
him an ideal addition to our executive team,” said James DeBello,
Chairman and CEO, Mitek. “His analytical, metrics-driven and
collaborative leadership approach will help amplify our success
through strategic global marketing.”
Marsal comes to Mitek from HP, where he served in numerous
executive roles driving product marketing and business development
for several new businesses and markets. Marsal was a leader within
the new ventures group at HP, where he developed a $200+ million
business operating in 20 countries in five years. Prior to HP,
Marsal worked for multiple fast-growing technology startups as well
as Bain & Company.
“With mobile enrollment, identity verification and countless
other use cases for Mitek’s technology exploding across nearly
every industry, it is a very exciting time to join the company,”
said Marsal. “I look forward to growing the company’s already
stellar brand, optimizing our go-to-market effectiveness and
building revenue for Mitek and our customers.”
In addition to his professional accolades, Marsal has a master’s
degree in business administration from Stanford University Graduate
School of Business, where he was honored as an Arjay Miller Scholar
– a recognition awarded to the top 10 percent of the class. He also
holds a master’s and a bachelor’s degree in industrial engineering
from Stanford University.
About MitekMitek (NASDAQ:MITK) is a global
leader in mobile capture and identity verification software
solutions. Mitek’s ID document verification allows an enterprise to
verify a user’s identity during a mobile transaction, enabling
financial institutions, payments companies and other businesses
operating in highly regulated markets to transact business safely
while increasing revenue from the mobile channel. Mitek also
reduces the friction in the mobile users’ experience with advanced
data prefill. These innovative mobile solutions are embedded into
the apps of more than 5,200 organizations and used by more than 70
million consumers for mobile check deposit, new account opening,
insurance quoting, and more. For more information, visit
www.miteksystems.com. (MITK-F)
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YouTube: http://www.youtube.com/miteksystemsRead Mitek’s
latest blog post: http://www.miteksystems.com/blog
Mitek Contact:
Ann Reichert
Senior Director of Marketing
pr@miteksystems.com
Katherine Verducci
MIX Public Relations
pr@mix-pr.com
Mitek Investor Contacts:
Todd Kehrli or Jim Byers
MKR Group, Inc.
mitk@mkr-group.com
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