NEW YORK, Sept. 27, 2016 /PRNewswire/
-- Harwood Feffer LLP (www.hfesq.com) is investigating
potential claims against ("Facebook" or the "Company") (NASDAQ:
FB), concerning whether the Company inflated its method of
measuring video viewership over the last two years, thereby
increasing the amount of funds spent by those advertising on
Facebook.
According to The Wall Street Journal, on September 22, 2016, Facebook announced it had
exaggerated its "average viewing time" metric by as much as 80% for
more than two years. Several weeks before the article was
published, Facebook had acknowledged in a post on its Advertiser
Help Center that the metric had not included video views lasting
fewer than 3-seconds. The Company said it had informed its
clients and that it had introduced a fix to provide a more accurate
metric: "Average Watch Time."
Facebook's Vice President of Global Marketing Solutions is
quoted as having admitted at an Advertising Week New York
event: "We should have just said in public that we found this
error a month ago and made the correction, and not just
called our clients and agencies . . . . Our promise is we
will and need to do better." Significant persons in
advertising stated that this error highlighted the need for
third-party viewership measurement.
Our investigation concerns whether Facebook's inflated video
metrics have damaged any parties involved in any way in
advertising on Facebook. If you are a Facebook's advertiser
and wish to discuss this matter with us, or have any questions
concerning your rights and interests with regard to this matter,
please contact:
Robert I. Harwood, Esq.
Samuel K. Rosen, Esq.
Harwood Feffer LLP
488 Madison Avenue
New York, New York 10022
Phone Numbers: (877) 935-7400
(212)935-7400
Email: rharwood@hfesq.com
srosen@hfesq.com
Website: http://www.hfesq.com
Follow us on Twitter: @HarwoodFeffer
Harwood Feffer has been
representing individual and institutional investors for many years,
serving as lead counsel in numerous cases in federal and state
courts. Please visit the Harwood Feffer LLP website
(http://www.hfesq.com) for more information about the
firm.
Attorney Advertising. The law firm responsible for this
advertisement is Harwood Feffer LLP (www.hfesq.com). Prior results
do not guarantee or predict a similar outcome with respect to any
future matter.
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SOURCE Harwood Feffer LLP