CA Technologies Launches New TV Ads That Capture Life in the App Economy
September 26 2016 - 9:00AM
Business Wire
New Ads Part of Integrated Technology and Media
Partnership that Brings to Life CA’s Capabilities
CA Technologies (NASDAQ:CA) today launched two new TV ads that
highlight how apps are at the center of a new world driven by
software. The ads deliver a clear message: CA is the partner to
help you succeed in the App Economy.
The spots expand upon the “app culture” campaign developed to
support CA’s role as the technology sponsor of the 2016 America’s
Choice Election on CNN. The ads will run on the network during the
nights of Presidential debates that begin tonight and continue
through Election Night, and into 2017.
“We’re living and working in an app-centric world and the ads
speak directly to its challenges and its opportunities,” said
Lauren Flaherty, chief marketing officer, CA Technologies. “CNN’s
election coverage is massive. We wanted ads that would resonate
well within the sensational atmosphere of this election and at the
same time show how CA can help companies navigate and shape this
new world.”
The new ads running on the series of Presidential debates
include:
- The Front Porch –
Humorously juxtaposing the many different points of view arising in
the U.S. this election season, this ad shows that, among our
different opinions, there is one thing we can unanimously agree on
– the need for great apps.
- Demand Never Dies – Using
the zombie craze as a metaphor for consumers’ insatiable hunger for
high-performing apps, this ad conveys that, thanks to CA
Technologies, businesses can satisfy their customers’ demands and
will live to see another day.
The new ads, created and produced by John McNeil Studio, bring
to life CA’s role as a trusted partner in the Application Economy.
The ads also give CA a platform to showcase the innovative
technology being used by CNN to power the CNN Politics app.
Launched last April, the CNN Politics app was built in
partnership with CA Technologies. The data-centric app -- built
using CA API Management solutions and CA App Experience Analytics
-- gives voters access to the data driving the political landscape
and puts them on level footing with the experts to understand who
is winning the 2016 U.S. presidential election now and why.
About CA Technologies
CA Technologies (NASDAQ:CA) creates software that fuels
transformation for companies and enables them to seize the
opportunities of the application economy. Software is at the heart
of every business in every industry. From planning, to development,
to management and security, CA is working with companies worldwide
to change the way we live, transact, and communicate – across
mobile, private and public cloud, distributed and mainframe
environments. Learn more at www.ca.com.
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Legal Notices
Copyright © 2016 CA, Inc. All Rights Reserved. All trademarks,
trade names, service marks, and logos referenced herein belong to
their respective companies.
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version on businesswire.com: http://www.businesswire.com/news/home/20160926005467/en/
CA TechnologiesJennifer Weber,
212-415-6921Jennifer.Weber@ca.com
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