First live multi-day, multi-stage streaming
experience for a Ticketfly event
Pandora (NYSE:P), the go-to music source for fans and artists,
in partnership with Life is Beautiful Music & Art Festival,
delivers the music festival experience directly to listeners with a
multi-day audio livestream. As the exclusive digital music partner,
Pandora’s multi-stage livestream will offer listeners the
opportunity to hear performances by headliners including Mumford
& Sons, The Lumineers, Major Lazer, and Empire of the Sun on
September 23-25.
Fans everywhere will be a part of the festival’s vibrant culture
and celebration of live music whether they’re in the heart of
Downtown Las Vegas, or joining from home. Leading up to the
all-encompassing three-day event, fans can tune into Pandora’s Life
is Beautiful Festival Radio to channel those desert vibes with a
mixtape fully stacked with hits from this year’s featured artists.
Simultaneous with each set, listeners will immerse themselves in
live performances from festival favorites, streaming exclusively on
Pandora.
“We’re very excited to partner with Life is Beautiful to connect
music makers and fans through a holistic festival experience across
exclusive content, unique event activations, and ticketing
promotions,” said Sara Clemens, Chief Operating Officer,
Pandora.
“Our partnership with Pandora provides music fans with a
multi-dimensional opportunity to engage with Life is Beautiful,”
said Justin Weniger, Chief Executive Officer, Life is Beautiful
Festival. “From the single-day ticket presale, onsite Pandora Neon
Oasis activation, to the exclusive mixtape and livestream, we’re
bringing the festival experience to new audiences across the
country.”
Life is Beautiful serves as the first Pandora livestream for a
Ticketfly event since the two companies joined forces late last
year. Pandora’s nationwide promotion of the Life is Beautiful audio
livestream will reach fans of the 2016 lineup, while providing
exposure for top talent, broadening the festival’s audience, and
building its brand awareness. Pandora also held an exclusive
single-day ticket presale that allowed listeners to grab special
promo-priced tickets. Livestreams and exclusive presales are just
two of the many offerings that deliver on the company’s promise to
connect artists and fans at the best events. Recently, the company
announced hyper-personalized concert notifications for Ticketfly
events via in-app feed notifications, push notifications on mobile
devices, and personalized live event email digests. This is just
the beginning of bringing live and recorded music together to
complete the music experience.
Pandora’s livestream will feature
performances by artists including:
Mumford & Sons, Major Lazer, The Lumineers, Empire of the
Sun, Jane's Addiction, Tegan and Sara, Third Eye Blind, Dirty
Heads, The Temper Trap, City and Colour, The Naked and Famous,
Banks & Steelz, Iration, Band of Skulls, Kamasi Washington,The
Wombats, The Strumbellas, The Heavy, LANY, Hey Marseilles, Coast
Modern, and more.
For more details on Life is Beautiful and to purchase single-day
or three-day tickets, please visit www.lifeisbeautiful.com.
ABOUT PANDORA
Pandora is the world’s most powerful music discovery platform –
a place where artists find their fans and listeners find music they
love. We are driven by a single purpose: unleashing the infinite
power of music by connecting artists and fans, whether through
earbuds, car speakers, live on stage or anywhere fans want to
experience it. Our team of highly trained musicologists analyze
hundreds of attributes for each recording which powers our
proprietary Music Genome Project®, delivering billions of hours of
personalized music tailored to the tastes of each music listener,
full of discovery, making artist/fan connections at unprecedented
scale. Founded by musicians, Pandora empowers artists with valuable
data and tools to help grow their careers and connect with their
fans.
www.pandora.com | Pandora Blog | Pandora LinkedIn |
@PandoraPulse
ABOUT TICKETFLY
Ticketfly, a subsidiary of Pandora, is a technology company
reimagining the live event experience for promoters and fans. Its
powerful ticketing, digital marketing, and analytics software helps
promoters sell more tickets, streamline operations, and increase
revenue per attendee, while its consumer tools make it easy for
fans to find and purchase tickets to great events across North
America. Since 2008, more than 1,200 leading venues and promoters
have partnered with Ticketfly, including Merriweather Post
Pavilion, Bowery Ballroom, the Brooklyn Bowl, Central Park
SummerStage, Pitchfork Music Festival, and The Troubadour.
Ticketfly is led by Andrew Dreskin, co-founder of TicketWeb, the
first company to ever sell tickets online. The company works with
more of Pollstar’s top independent clubs than any other provider,
and in 2015 was named one of Fast Company's "Most Innovative
Companies in Music.”
ABOUT LIFE IS BEAUTIFUL
Life is Beautiful Music & Art Festival is an annual
celebration where people from all walks of life (generations,
orientation, race, religion, and nationality) come together and
create an experience centered in music, art, taste and ideas. That
gathering of people, by very nature, becomes a platform in which
positivity prevails, culture and creativity thrive and
transformation occurs. Life is Beautiful launched in October 2013
featuring marquee musicians, chefs, artists and speakers. Held in
the heart of Downtown Las Vegas, Life is Beautiful attracted more
than 100,000 attendees in 2015. For more information on the
company's projects and the latest festival news, visit
www.lifeisbeautiful.com, or connect with Life is Beautiful socially
at Facebook, Twitter, Instagram and YouTube.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160921005369/en/
PandoraTracy Zamot,
917-579-6704tzamot@pandora.comorKirvin Doak
CommunicationsJaclyn Dadas or Lea Komitzky or Paige Adams,
702-737-3100LIB@kirvindoak.com
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