AUSTIN, Texas, Sept. 8, 2016 /PRNewswire/ -- As football
fans across the country competitively gear up for the start of the
season, many are preparing for a more friendly gathering among
rivals: tailgating. According to a recent survey conducted by
digital savings destination RetailMeNot, 43 percent of Americans
plan to purchase game-day staples such as hot dogs, hamburgers and
chips and dip this football season and expect to spend an average
of $143 per game.
The Tailgating Industry Association has projected spending to be
around $20 billion for food and
supplies, with 42% of tailgaters spending an average of
$500 a season for all their
tailgating necessities, but that number is expected to be higher
this year.
"With travel costs decreasing, sports fans are more likely to
travel to their team's games and tailgate with other fans this
year," says Sara Skirboll, resident
shopping and trends expert for RetailMeNot.
Location, Location, Location
Nearly one in four (24%) of Americans expect to purchase tickets
to the big game this season. 60% of fans who purchase tickets
are men versus 20% of women who are willing to splurge. Being there
for the game often means sporting the right gear for pre-game
festivities – 59% of American tailgaters use a combination of
grills, stoves and smokers to cook before the kick-off.
In the case that the big game is on the away turf, that still
won't stop super fans from making it to the stands for kick-off –
21% of Americans will spend on travel to get to the game this
football season, spending an average of $134 a game to watch their team play live.
Tailgate in football style
Nearly half (46%) of football fans tailgate anywhere from six to
ten times a season and that requires a lot of team spirit. That
means showing up to a tailgate with more than just your game face
on! One in four (25%) Americans will get ready for game-time by
purchasing apparel to support their favorite team and rock game day
colors. That includes jerseys, face and body paint and even sports
hats and scarves.
Visit RetailMeNot to find game day deals from apparel, grills,
TVs to pizza.
For more information or to schedule an interview with
Sara Skirboll, contact Katie Hammill khammill@rmn.com
Survey Methodology
The RetailMeNot June 2016 survey was conducted
between June 10th and June 16th,
2016, among 1,007 nationally representative Americans ages
18 and over, using an e-mail invitation and an online survey.
Quotas are set to ensure reliable and accurate representation of
the entire U.S. population ages 18 and over. Results of any sample
are subject to sampling variation. The magnitude of the variation
is measurable and is affected by the number of interviews and the
level of the percentages expressing the results. In this particular
study, the chances are 95 in 100 that a survey result does not
vary, plus or minus, by more than 3.1 percentage points from the
result that would be obtained if interviews had been conducted with
all persons in the universe represented by the sample. The margin
of error for any subgroups will be slightly higher.
About RetailMeNot, Inc.
RetailMeNot (http://www.retailmenot.com/corp/) is a leading
digital savings destination connecting consumers with retailers,
restaurants and brands, both online and in-store. The company
enables consumers across the globe to find hundreds of thousands of
digital offers to save money while they shop or dine out. During
the 12 months ended June 30, 2016, RetailMeNot, Inc.
experienced over 688 million visits to its websites. It also
averaged 18.8 million mobile unique visitors per month during the
three months ended June 30, 2016. RetailMeNot, Inc. estimates
that approximately $4.8 billion in retailer sales were
attributable to consumer transactions from paid digital offers in
its marketplace in 2015, more than $600 million of which
were attributable to its in-store solution. The RetailMeNot, Inc.
portfolio of websites and mobile applications includes
RetailMeNot.com in the United
States; RetailMeNot.ca
in Canada; VoucherCodes.co.uk in the United
Kingdom; retailmenot.de in Germany; Actiepagina.nl
in the Netherlands; ma-reduc.com and Poulpeo.com
in France; RetailMeNot.es in Spain, RetailMeNot.it
in Italy, RetailMeNot.pl in Poland and GiftCardZen.com
and Deals2Buy.com in North America. RetailMeNot, Inc. is
listed on the NASDAQ stock exchange under the ticker symbol "SALE."
Investors interested in learning more about the company can
visit http://investor.retailmenot.com.
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SOURCE RetailMeNot, Inc.