- Eye Tiredness and Dryness Affecting
Millions as Digital Device Use Skyrockets
- Vast Majority of Millennials Reporting
Symptoms with Growing Digital Screen Time
- New Contact Lens Incorporates
Breakthrough Optics Technology Plus Moisture-Retaining Material;
Researchers Created Product from the Ground Up for Digital
Lifestyles
CooperVision, Inc. today announced the introduction of Biofinity
Energys™ with Digital Zone Optics™ lens design, pioneering contact
lenses specifically created from the ground up for millions of
digital device users. Combining breakthrough optical properties, a
moisture-retaining material and a smooth, naturally wettable
surface for long-lasting comfort, the patent-pending contact lenses
are being rolled out in the United States on a phased basis
beginning in July, and will enter select European markets later
this year.
Seven in ten adults experience discomfort that comes with long
hours of digital device use1, yet the widespread condition is often
dismissed as “normal” by a population that has become accustomed to
a digital lifestyle4,6,7. Discomfort is most commonly felt after
two or more hours in front of a digital screen, characterized by
tiredness, dryness, and redness. Extended exposure to bright light,
screen glare and longer periods of device use can contribute to the
issue. This type of use can also create varying degrees of physical
discomfort, and may also contribute to productivity loss,
sluggishness and stress.
The issue doesn’t discriminate by age. More than a third of
Millennials spend nine or more hours each day on digital devices1.
Not surprisingly, 68 percent1 to 88 percent2 of Millennials report
eye tiredness and dryness symptoms. More information is available
at FightEyeFatigue.com.
CooperVision® Biofinity Energys™ contact lenses are designed for
all-day wear, helping people’s eyes better adapt so they can
seamlessly and continuously shift focus between digital devices and
offline activities. After one week of wear, eight out of ten
digital device users agreed that Biofinity Energys™ lenses made
their eyes feel less tired.3
Two elements are at the heart of the lens’ performance and
optimization for digital device users:
- Digital Zone
Optics™ lens design, the breakthrough that integrates
multiple front-surface aspheric curves across the entire optical
zone. This simulates what’s known as positive power in the center
of the lens, helping reduce strain on the eyes’ ciliary muscle as a
person moves their gaze from on-screen to off-screen and back with
less effort.
- Aquaform®
Technology, which attracts and binds
water throughout the lens material to retain moisture even during
times of reduced blinking, which is common with device use. This
helps alleviate dry eyes, providing the hydration, breathability,
and softness that healthy eyes deserve.
The lenses also incorporate a smooth, naturally wettable surface
design with a special rounded edge. This reduces interaction
between the lens and the inside of the eyelids, improving
long-lasting wearing comfort.
“With the reliance on smartphones, tablets, laptops, in-car
displays and more every day, we know that trying to change people’s
behaviors — essentially asking them to scale back their device use
or change how they interact with screens — has limited value.
CooperVision committed itself to finding a better solution – one
that could make a meaningful difference in people’s everyday
lives,” said Dr. Gary Orsborn, Vice President of Global
Professional & Clinical Affairs for CooperVision. “As a contact
lens specifically designed for millions of digital device users,
Biofinity Energys™ paves the way for meeting their demanding needs
in a wholly new manner. Our research and development team broke new
ground, discovering a way to address both optical and comfort
aspects in a contact lens created to be worn throughout the
day.”
More than 90 percent of adults use digital devices more than two
hours a day1 and nearly 60 percent of adults use digital devices
for greater than five hours per day.4 One study conducted at
Indiana University found that greater than 75 percent of
individuals using such devices report eye tiredness and dryness at
least once per week or more, and 35 percent once per day or
more5.
Despite the high usage, 90 percent of people do not talk with
their eye care practitioner about their interaction with digital
devices, according to a study by The Vision Council4. Since
symptoms relating to device use have not historically been
addressed in patients’ annual eye exams, the problem unfortunately
has been considered an inescapable part of modern life.
“There’s no reason for eye tiredness and dryness to be the ‘new
normal’ for the millions of contact lens wearers who are looking at
screens throughout the day,” continued Dr. Orsborn. “We’re going to
be working in close partnership with eye care practitioners to
raise awareness among patients about the effects of digital device
use, as well as through outreach to the consumer electronics
industry. CooperVision’s purpose is to help improve the way people
see each day, and there’s more opportunity than ever before to help
so many individuals lead a better life while still enjoying their
digital devices.”
Biofinity Energys™ lenses are designed to be replaced monthly,
and require similar care and handling as other soft contact lenses
to ensure a healthier wearing experience. Consumers should consult
with their eye care professional before wearing this or any other
lens.
For more information, please visit CooperVision.com.
About CooperVision
CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO),
is one of the world’s leading manufacturers of soft contact lenses.
The Company produces a full array of monthly, two-week and daily
disposable contact lenses, all featuring advanced materials and
optics. CooperVision has a strong heritage of solving the toughest
vision challenges such as astigmatism and presbyopia; and offers
the most complete collection of spherical, toric and multifocal
products available. Through a combination of innovative products
and focused practitioner support, the company brings a refreshing
perspective to the marketplace, creating real advantages for
customers and wearers. For more information, visit
www.coopervision.com.
About The Cooper
Companies
The Cooper Companies, Inc. ("Cooper") is a global medical device
company publicly traded on the NYSE (NYSE:COO). Cooper is dedicated
to being A Quality of Life Company™ with a focus on delivering
shareholder value. Cooper operates through two business units,
CooperVision and CooperSurgical. CooperVision brings a refreshing
perspective on vision care with a commitment to developing a wide
range of high-quality products for contact lens wearers and
providing focused practitioner support. CooperSurgical is committed
to advancing the health of families with its diversified portfolio
of products and services focusing on women’s health, fertility and
diagnostics. Headquartered in Pleasanton, CA, Cooper has
approximately 10,000 employees with products sold in over 100
countries. For more information, please visit
www.coopercos.com.
1 The Vision Council. Hindsight is 20/20: Protecting Your Eyes
from Digital Devices - 2015 Digital Eye Strain Report.
2 YouGov European Eye Fatigue Study, April 2016.
3 Data on file.
4 The Vision Council. Eyes Overexposed: The Digital Device
Dilemma - 2016 Digital Eye Strain Report.
5 “Symptoms associated with eye fatigue in soft contact lens
wearers.” Authors: D. Meyer, S. Huenink, M. Rickert, P.
Chamberlain, and P. Kollbaum. Presented at the American Academy of
Optometry Annual Meeting, October 2015, New Orleans, La., USA.
6 “Doctor, My Eyes… Are Tired!” Review of Optometry, May 15,
2016.
7 The Vision Council. DigitEYEzed: The Daily Impact of Digital
Screens on the Eye Health of Americans - 2014 Digital Eye Strain
Report.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160629005261/en/
Media Contact:Mike
McDougall, McDougall Communications for CooperVision,
Inc.mike@mcdougallpr.com or +1-585-545-1815 (mobile)
Cooper Companies (NYSE:COO)
Historical Stock Chart
From Aug 2024 to Sep 2024
Cooper Companies (NYSE:COO)
Historical Stock Chart
From Sep 2023 to Sep 2024