Tremor Video Expands Partnership with Moat to Measure Mobile In-App Viewability and Attention
May 02 2016 - 8:30AM
Business Wire
Tremor Video Can Now Optimize to Moat Measured
Viewability in Real Time Across All Screens
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video
ad effectiveness, today announced an expansion of its partnership
with Moat, an independent SaaS marketing analytics firm focused on
transforming online brand advertising through trusted measurement
and analytics.
The expanded partnership now enables Tremor Video clients to
optimize campaigns with Moat’s Media Rating Council
(MRC)-accredited metrics across mobile devices and apps. This
includes viewability according to the MRC definition of a viewable
impression in mobile as well as certain agency defined viewability
metrics. While others take a pre-bid or post-buy approach to
viewability optimization, Tremor Video’s buyer platform evaluates
each impression in real time for smarter decision-making and top
performance.
“As mobile consumption continues to grow, it is imperative that
we are able to measure brand effectiveness across all screens,”
said Katie Evans, SVP, Operations and Sales Strategy. “Our expanded
real-time integration of Moat’s technology gives marketers a more
complete picture of how their campaigns are performing across
desktop and mobile. When paired with our All-screen product, we
offer a unique solution that allows marketers to optimize to Moat
viewability and attention metrics in real-time through a single
placement.”
Moat became the first company to be accredited by the MRC for
viewability on mobile web and in-app in October 2015 and provides
viewability and related attention metrics across display, video,
and mobile.
“We are very excited about the Tremor Video and Moat
partnership and being able to provide our MRC accredited
in-app viewability and audience attention measurement and insights
for clients. We believe viewability is the new starting point for
brands in digital that ultimately helps provide the confidence they
need to invest more dollars online,” said Jonah Goodhart, Moat
CEO/Co-Founder.
Moat viewability and attention metrics are available to Tremor
Video’s clients globally. Clients can now choose to optimize for
Moat’s metrics as a key performance indicator on campaigns that
include mobile app buys in addition to desktop and mobile web.
About Tremor Video
Tremor Video (NYSE: TRMR) provides software for video
advertising effectiveness. Our buyer and seller platforms
enable seamless transactions in a premium video
marketplace by offering control and transparency to clients.
We employ patented all-screen technology to make every advertising
moment more relevant for consumers, and deliver maximum results for
buyers and sellers.
About Moat
Moat is a New York-based SaaS analytics company focused on
building products for brand advertisers and premium publishers.
Their offerings include Moat Analytics, an attention measurement
platform that provides analytics and insights on ad campaigns and
website inventory for publishers and advertisers, and Moat Pro, a
real-time ad intelligence platform for marketers, publishers, and
agencies. Moat is the first company to be accredited by the Media
Rating Council (MRC) to measure viewable ad impressions across
online display, video, and mobile (web and in-app). The company was
founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The
serial entrepreneurs had previously partnered to launch Right
Media, which was acquired by Yahoo! in 2007. For more information
on Moat, please visit http://www.moat.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160502005226/en/
Media:Tremor VideoMandy Robinson,
646-278-7416mrobinson@tremorvideo.com
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